Wednesday, August 26, 2020

Structure Of The Human Powered Aircraft And The Industry Literature review

Structure Of The Human Powered Aircraft And The Industry - Literature survey Example 1 †5). In this manner, a limit with regards to flying over the longest conceivable separation on restricted force accessible from people is a basic proportion of execution for little human fueled airplane and bounce type hang lightweight flyers, which must keep up a low weight while guaranteeing a level of strength, security, controllability and auxiliary adequacy. Since one of the biggest weight segments of an airplane is its essential structure, the best possible plan of airplane structure for human fueled airplane and hang lightweight planes stays a test that chooses about the achievement or disappointment of a structure. The fitting plan flight conditions and the auxiliary burdens brought about by a flight are variable and not promptly obvious, with flight system and moving prerequisites putting extra requests on airplane structures. Subsequently, for a long time, if not thousands, man-fueled flight has motivated many fearless men to structure bizarre contraptions with which to match the winged animals (Grosser, 2004, Pp. xvii †xix). The International Worthing Birdman Competition is a yearly occasion held in the pleasant Worthing Town, situated on England’s South Coast that empowers inventiveness in structure and advancement for human fueled/lightweight plane sort flying machines (Worthing Birdman, 2011,† Worthing International Birdman Festival†). ... In view of the restrictions forced on plans of airplane that are qualified to take an interest in the Worthing International Birdman Festival, no single passage to date has prevailing with regards to coasting over the necessary 100 m separation. This writing survey presents an assessment of plans for human fueled airplane and hang lightweight flyers that will in all probability present a triumphant passage for the Worthing International Birdman Festival. An accentuation exists for choosing about the structure of the airplane, and the writing survey should speak to every one of those with an enthusiasm for human fueled airplane and lightweight planes. Since Para lightweight planes are lightweight planes with no inflexible structure and just a basic texture wing, with a pilot appended to the wing with high-quality strings, these plans can't meet the details referenced for the Worthing International Birdman Festival (Demand Media, 2011, â€Å"What Are Three Different Glider Designs?â⠂¬ ). The length of the high-quality strings in a Para lightweight plane structure associated with the pilot won't license pilots to go far after a hop from the dock before they land in the ocean. Along these lines, this writing audit just considers hang lightweight planes and other human controlled sort structures, barring human fueled helicopters (which don't have a wingspan) that are bound to give a pilot the greatest stature to go before arriving in the ocean to introduce a success in the opposition. Note that human controlled helicopters must lift the heaviness of the human and force motor just as the heaviness of the whole airplane structure to request uncommonly enormous and lightweight rotating wings that current extraordinary complexities to render such

Saturday, August 22, 2020

Free Essays on Teen Smoking

The realities are in that spot on the pack: â€Å"Cigarette smoking causes lung malignant growth, coronary illness and emphysema and may entangle pregnancy.† Many adolescent smokers state that they lament starting to smoke when such specifics are passed on. In any case, most youth quality their inclinations of smoking to the glamorization of smoking in the media, gloom, and in conclusion simple access to tobacco. However, with the real factors about smoking available to them, â€Å"†¦every day right around 5,000 U.S. adolescents attempt cigarettes just because and around 2,000 keep on turning out to be standard smokers†¦Ã¢â‚¬  In this way, the inquiry remains, why precisely are teenagers illuminating it. Some conjecture that numerous youngsters begin smoking on account of the glamorization of smoking on TV, in the motion pictures and in commercials. At the point when he was still â€Å"alive,† Joe Camel, the cigarette-smoking camel, was accounted for to be as natural to 6-year-old youngsters as Walt Disney’s Mickey Mouse. Youth are increasingly naive to the extent responding to what they see and hear on the TV. Thus, Joe Camel was the ideal advertising device to draw in the consideration of adolescents around the world. To neutralize this training the FDA stepped in and made a decision. The FDA rule places limitations on Tobacco Company’s advertising rehearses that target enormous quantities of children. For instance, open air promoting will be restricted inside 1,000 feet of schools and play areas, and tobacco organization deals or giveaways will be disallowed, as would tobacco organi zation brand-name sponsorships of donning or diversion occasions. With this recently established arrangement, the FDA plans to generously diminish the quantity of under age smoking among adolescents. There are likewise a few different components of high schooler smoking. One is that smoking is related with discouragement. Uneasiness and low confidence now and again equal numerous teens’ use of tobacco items as an approach to â€Å"self medicate.† Smoking affects the improvement of depressio... Free Essays on Teen Smoking Free Essays on Teen Smoking In this day and age there are numerous ethical issues that occur in the public arena just as in the business world. On Friday, February 4, 2000, the Washington Post printed an article titled Underage Smoking Fine Sought for Big Tobacco. Currently and previously, the tobacco business has battled numerous ethical issues with the Federal Government and the overall population. This specific article composed by Charles Babington has two issues, which are, the central government's danger to build duties and fines on the tobacco business and the enterprises practice in their promoting which is focusing on underage smokers. The main issue the article states is that the Federal Government is taking steps to raise burdens on cigarettes and issue fines for any underage smoking. Fining underage smoking could be a potential ploy for the administration to raise burdens on all tobacco items. By giving a $3,000 fine for each underage smoker, the legislature would produce as much as 6 billion dollars per year. Notwithstanding the fines, President Clinton may likewise propose to put a 25-penny per-pack increment in the Federal expense on cigarettes. The ethical part of this issue is that the government is getting billions off of raising assessments on tobacco items and fines for underage smoking. This cash is consumed into the legislature and redistributed into society towards other social issues. The abundance cash the administration gathers on higher tobacco expenses and fines gave to for underage smoking ought to be utilized to instruct the overall population on how the tobacco organizations are giving a risky item and can be incredibly unsafe to the human body. The administration additionally needs to give a program to help forestall underage smoking later on. Another difficult that was expressed in the article was that the tobacco business was focusing on new underage smokers. The underage smokers were focused through the promotions on radio projects, TV plugs, thus... Free Essays on Teen Smoking The realities are in that spot on the pack: â€Å"Cigarette smoking causes lung malignant growth, coronary illness and emphysema and may entangle pregnancy.† Many youngster smokers state that they lament starting to smoke when such points of interest are passed on. Notwithstanding, most youth trait their inclinations of smoking to the glamorization of smoking in the media, misery, and finally simple access to tobacco. However, with the real factors about smoking available to them, â€Å"†¦every day very nearly 5,000 U.S. adolescents attempt cigarettes just because and around 2,000 keep on turning out to be standard smokers†¦Ã¢â‚¬  In this manner, the inquiry remains, why precisely are adolescents illuminating it. Some estimate that numerous youngsters begin smoking as a result of the glamorization of smoking on TV, in the motion pictures and in promotions. At the point when he was still â€Å"alive,† Joe Camel, the cigarette-smoking camel, was accounted for to be as natural to 6-year-old kids as Walt Disney’s Mickey Mouse. Youth are progressively susceptible to the extent responding to what they see and hear on the TV. Henceforth, Joe Camel was the ideal advertising instrument to draw in the consideration of youngsters around the world. To check this training the FDA stepped in and made a decision. The FDA rule places limitations on Tobacco Company’s advertising rehearses that target enormous quantities of children. For instance, open air promoting will be restricted inside 1,000 feet of schools and play areas, and tobacco organization deals or giveaways will be disallowed, as would tobacc o organization brand-name sponsorships of donning or diversion occasions. With this recently organized arrangement, the FDA plans to significantly lessen the quantity of under age smoking among youngsters. There are likewise two or three different variables of high schooler smoking. One is that smoking is related with discouragement. Uneasiness and low confidence at times equal numerous teens’ utilization of tobacco items as an approach to â€Å"self medicate.† Smoking affects the improvement of depressio...

Friday, August 21, 2020

How to Use Google Trends

How to Use Google Trends WHAT GOOGLE TRENDS DOESGoogle Trends works as a simple version of Google’s analytics tools. Its primary function is to gather and compare the searches that people make all over the world. The data is then broken down into different categories. It can also be viewed through different filters. The only information you need to use Google Trends are the keywords that you incorporate into your own marketing strategy. All you need to do is enter these terms into Google Trends’ search box. From there you will be able to choose the appropriate filter required to get the data you need. The following list contains all of the different ways that you can view Google’s analytic information on Google Trends.Keyword Trends: Google Trends helps researchers understand keyword trends. You can enter up to five search terms at a time in each search. Google Trends will then respond with a graph showing you how popular each term is. This features helps you understand the kind of language used by you r target audience.Seasonal Trends: The seasonal trends graphs are ideal for those planning an editorial calendar. Anyone who creates content for the Internet knows that it is best to create content that will fit in with what their customers are interested in seasonally. This is an essential tool for publishing content that is topical for your target audience. When the content is topical, consumers are more likely to engage.Regional Trends: Viewing the regional trends for each search term helps prevent you from making inaccurate assumptions about your target audience’s interests. Instead of making broad assumptions about a large audience, you can use this tool to see how and when each search term is used in geographic locations. You can get a comparative view of these regional trends across several countries or even across specific US states.Related Trends: Google Trends also offers users the ability to view related trends. This feature is another great tool to see what different k inds of languages your audience uses. This allows you to cast a broader net and include search terms that are relevant to your own primary keywords.Top Trends: Google will also display the trends according to their prevalence. You can enter a search term to see where it ranks in overall searches. You can also simply view the top searches category to see the overall top searches on Google.Rising Trends: Google also categorizes keywords according to how quickly they grow. You can enter a search term and Google will present you with a graph showing you how much growth it achieved during the time period you selected. The growth is demonstrated in percentages. If the search term has recently exploded in popularity, Google will suggest that it is a “breakout” keyword.Local Trends: Google will automatically show you a global search history when you enter a search term into Google Trends. While this information is valuable in that it establishes that you are using the right keywords, it is not very interesting. To get real information about your local area or another small demographic, you can use Google Trends to zoom in on both towns and metropolitan areas. This enables small businesses to see real data about what people in their area are searching for.Hot Searches: Hot searches keep you up to date with what people in a certain geographic area are searching for. This is a great way to see what current events people are engaging with. You can view these searches by country. Google will also give you a rough estimate of the number of searches the subject received.Top Charts: Every year, Google publishes a list of the top searches that people performed on Google’s search engine. These lists can be viewed through global filters or by country. The lists include top searches in general as well as the top searches for people, athletes, news electronics and YouTube videos.HOW TO USE GOOGLE TRENDS IN GENERALYou can use Google Trends to complete a wide variety of market ing research. One of the best ways to use Google Trends is to improve your SEO efforts. You can also use the research to help drive relevant content creation that your target audience will engage with. Using Google Trends is incredibly easy and the information is presented in a visual and engaging manner. There are only four basic steps to reaching data that will help you drive your current marketing strategy as well as your future strategies.1. Track the keywords closest to youTo make the keyword research relevant, you need to search for both your ideal keywords and any keywords that are close to your keywords. To do this, you can track the keywords that are already used in your SEO marketing campaign. If you can’t think of more than a few alternative keywords, you may want to try using services like Keyword Tool. Keyword Tool will suggest several different terms that will be near to your original keyword. Using more than a couple of search terms will help your research be more i nclusive and therefore more valuable.For example, if your main keyword is “car”, you would also want to search for the word “automobile”. You can enter and compare both the related search terms to see which one is most relevant in your area and market. Google Trends will help you confirm keywords already in use and help suggest new keywords.2. Compare several related termsComparing the way people engage with your search terms is one of the greatest benefits of Google Trends. You can enter up to five terms at one time in the search box. You can then view how people in different areas interact with the words. You can also see how people have interacted with these searches over time.Comparing several related terms is easy and a great way to confirm your current keywords or add new ones. The first thing that you must do is enter a single search term and choose a filter. You will then be able to see the performance of the term from the perspective of the filter. Then, you can cho ose to add a keyword. Google will automatically integrate the chart of the first keyword with a new chart for the second keyword. This is a great way to really compare how keywords perform against each other.3. Read the peaks and troughs to understand the dataAnalyzing the data provided by Google Trends is a crucial element of using the data. If you can identify the peaks and lulls in Google’s charts you will be well on your way to implementing the data into your own marketing strategy. These graphs will often demonstrate significant events within an industry.Many industries will be seasonal. This means that more people will be searching for these keywords at certain times of the year. You will be able to establish when the keyword is popular by noticing the peaks in the graphs.You can also analyze these peaks to examine any events. Certain events can cause people to search for a keyword more often than they normally would. One tool that Google Trends offers to firmly establish th e presence of an event is the integration of news headlines. This feature will insert any significant news headlines that appeared during the peak.The search term Harper Lee is a great example. The novelist has received a steady stream of searches throughout the past ten years. However, this steady graph has been punctuated by small and large peaks. The massive peaks in 2015 demonstrate interest in her second book, Go Set a Watchman. This demonstrates a significant event.4. Use the Forecast function to predict where your industry will goGoogle Trends also offers a forecast tool that can provide insight into initial research. The forecast tool will demonstrate Google’s predictions for the future by extending the graph. The predictions are made based on past data. The function does not provide a complete picture and cannot predict all events. However, it can give you a basic idea of how your search terms will be used in an average year.HOW TO USE GOOGLE TRENDS IN MARKETING Google Trends is a tool created by Google that allows users to see how popular specific keywords or subjects are over a period of time. Users can enter a term, a keyword or a subject into the search box and see how often the word is used and where it is used. The results are demonstrated through graphs so that users can easily view the distribution of changes in keywords. Essentially, Google Trends is a less sophisticated and easier to read version of Google Insights for Search.Google Trends has become an essential tool for researchers, planners and marketers. It is a great way to track behavior on the world’s most popular website. There are a variety of useful ways that marketers can use Google Trends. From monitoring their own brand to checking out the competition, Google Trends can give you the opportunity to evaluate your past and present relevance in its search engine. In this article, you will learn about 1) what Google Trends does, 2) how to use Google Trends in general, and 3) how to use Google Trends in marketing.WHAT GOOGLE TRENDS DOESGoogle Trends works as a simple version of Google’s analytics tools. Its primary function is to gather and compare the searches that people make all over the world. The data is then broken down into different categories. It can also be viewed through different filters. The only information you need to use Google Trends are the keywords that you incorporate into your own marketing strategy. All you need to do is enter these terms into Google Trends’ search box. From there you will be able to choose the appropriate filter required to get the data you need. The following list contains all of the different ways that you can view Google’s analytic information on Google Trends.Keyword Trends: Google Trends helps researchers understand keyword trends. You can enter up to five search terms at a time in each search. Google Trends will then respond with a graph showing you how popular each term is. This features helps you understand the kind of language used by your target audience.Seasonal Trends: The seasonal trends graphs are ideal for those planning an editorial calendar. Anyone who creates content for the Internet knows that it is best to create content that will fit in with what their customers are interested in seasonally. This is an essential tool for publishing content that is topical for your target audience. When the content is topical, consumers are more likely to engage.Regional Trends: Viewing the regional trends for each search term helps prevent you from making inaccurate assumptions about your target audience’s interests. Instead of making broad assumptions about a large audience, you can use this tool to see how and when each search term is used in geographic locations. You can get a comparative view of these regional trends across several countries or even across specific U S states.Related Trends: Google Trends also offers users the ability to view related trends. This feature is another great tool to see what different kinds of languages your audience uses. This allows you to cast a broader net and include search terms that are relevant to your own primary keywords.Top Trends: Google will also display the trends according to their prevalence. You can enter a search term to see where it ranks in overall searches. You can also simply view the top searches category to see the overall top searches on Google.Rising Trends: Google also categorizes keywords according to how quickly they grow. You can enter a search term and Google will present you with a graph showing you how much growth it achieved during the time period you selected. The growth is demonstrated in percentages. If the search term has recently exploded in popularity, Google will suggest that it is a “breakout” keyword.Local Trends: Google will automatically show you a global search histo ry when you enter a search term into Google Trends. While this information is valuable in that it establishes that you are using the right keywords, it is not very interesting. To get real information about your local area or another small demographic, you can use Google Trends to zoom in on both towns and metropolitan areas. This enables small businesses to see real data about what people in their area are searching for.Hot Searches: Hot searches keep you up to date with what people in a certain geographic area are searching for. This is a great way to see what current events people are engaging with. You can view these searches by country. Google will also give you a rough estimate of the number of searches the subject received.Top Charts: Every year, Google publishes a list of the top searches that people performed on Google’s search engine. These lists can be viewed through global filters or by country. The lists include top searches in general as well as the top searches for people, athletes, news electronics and YouTube videos.HOW TO USE GOOGLE TRENDS IN GENERALYou can use Google Trends to complete a wide variety of marketing research. One of the best ways to use Google Trends is to improve your SEO efforts. You can also use the research to help drive relevant content creation that your target audience will engage with. Using Google Trends is incredibly easy and the information is presented in a visual and engaging manner. There are only four basic steps to reaching data that will help you drive your current marketing strategy as well as your future strategies.1. Track the keywords closest to youTo make the keyword research relevant, you need to search for both your ideal keywords and any keywords that are close to your keywords. To do this, you can track the keywords that are already used in your SEO marketing campaign. If you can’t think of more than a few alternative keywords, you may want to try using services like Keyword Tool. Keyword Tool will suggest several different terms that will be near to your original keyword. Using more than a couple of search terms will help your research be more inclusive and therefore more valuable.For example, if your main keyword is “car”, you would also want to search for the word “automobile”. You can enter and compare both the related search terms to see which one is most relevant in your area and market. Google Trends will help you confirm keywords already in use and help suggest new keywords.2. Compare several related termsComparing the way people engage with your search terms is one of the greatest benefits of Google Trends. You can enter up to five terms at one time in the search box. You can then view how people in different areas interact with the words. You can also see how people have interacted with these searches over time.Comparing several related terms is easy and a great way to confirm your current keywords or add new ones. The first thing that you must do is enter a single search term and choose a filter. You will then be able to see the performance of the term from the perspective of the filter. Then, you can choose to add a keyword. Google will automatically integrate the chart of the first keyword with a new chart for the second keyword. This is a great way to really compare how keywords perform against each other.3. Read the peaks and troughs to understand the dataAnalyzing the data provided by Google Trends is a crucial element of using the data. If you can identify the peaks and lulls in Google’s charts you will be well on your way to implementing the data into your own marketing strategy. These graphs will often demonstrate significant events within an industry.Many industries will be seasonal. This means that more people will be searching for these keywords at certain times of the year. You will be able to establish when the keyword is popular by noticing the peaks in the graphs.You can also analyze these peaks to examine any events. Certain events can cause people to search for a keyword more often than they normally would. One tool that Google Trends offers to firmly establish the presence of an event is the integration of news headlines. This feature will insert any significant news headlines that appeared during the peak.The search term Harper Lee is a great example. The novelist has received a steady stream of searches throughout the past ten years. However, this steady graph has been punctuated by small and large peaks. The massive peaks in 2015 demonstrate interest in her second book, Go Set a Watchman. This demonstrates a significant event.4. Use the Forecast function to predict where your industry will goGoogle Trends also offers a forecast tool that can provide insight into initial research. The forecast tool will demonstrate Google’s predictions for the future by extending the graph. The predictions are made based on past data. The function does not provide a complete picture and cannot predict all events. However, it can give you a basic idea of how your search terms will be used in an average year.HOW TO USE GOOGLE TRENDS IN MARKETINGGoogle Trends is a great tool for marketing. It requires more detective work than Google Analytics; however, it is an easy to use and free option for doing basic research. The results you encounter on Google Trends may justify deeper research into a specific area. You can use Google Trends to discover basic data about your brand, your market share, your industry and your competition.1. Check out your brand market shareGoogle Trends offers you the opportunity to delve into your brand market share. When you compare yourself to other brands in your industry, you will get a better picture where your brand stands among its peers. All you need to do is enter your own brand into the search term and then add on any competitive brands in your market.This is a great way to see how you compare to other brands in your industry over time. You can break the data down by viewing the annual trends and interest in each brand over time. You can also view regional interest for the industry.You can also use the news headlines and forecast features for this industry. The news headlines function can be very powerful when viewing market share. Peaks in a brand’s search terms are not always positive and can instead be driven by bad press and scandal.2. Monitor your brandMonitoring your brand is similar to examining your market share. When you monitor your brand, you should be looking out for active ways that you can improve your market share and positively increase your brand presence.You can use Google Trends to examine and update your keywords. Keywords should be regularly examined because as new brands or services enter the market place, an audience’s language may adjust with the market.You can also use the analysis from Google Trend’s to update your brand message. You can track whether your advertising campaigns are resonating with cus tomers by correlating the release of print and media advertising with the corresponding dates on the graphs.3. Understand you competitorsThe freedom of Google Trends allows you to monitor both your own brand and your competitors. You can learn a lot from your competitor’s graphs. If they are doing well, you can do research to learn more about how their peaks are created. If they are doing poorly, you can learn what to avoid and understand how to adapt your own strategy to minimize your own lulls.4. Pay attention to industry shiftsGoogle Trends offers you the chance to view up to the minute data as well as data from as far back as 2004. All of this data offers you an excellent opportunity to pay attention to and respond to shifts within your industry.You will always begin by analyzing the peaks and lulls of each graph. You should then investigate further into each event to find the underlying causes of each change in the graph. You can acknowledge room for natural fluctuation in th e market; however, drastic changes are usually the result of a catalyst.If you find that your industry is showing a steady decline on Google Trends, you should investigate further. Google Trends is not necessarily a reflection of the health of a particular business or industry but it can demonstrate a certain amount of vitality.When you are exploring shifts in the industry, make sure that you also search for related industries and related keywords. It may be that it is the language that has shifted and you need to fine tune your keywords to regain popularity in search trends.5. Add Google’s graphs to your websiteGoogle has made it easy to incorporate the analytics provided by Google Trends into your website. If you write a creative content, SEO or other marketing blog, this is a great service. These graphs serve as a visual aid that is very useful when you are discussing data.Use the Embed button to post it on your site. You will also have the option to adjust the dimensions of th e graphs.6. Create relevant contentCreating a wealth of relevant content is the new key to climbing up the Google ranking systems. Using Google Trends is a great way to get insight into what content is relevant on Google. The goal is to create that which is both relevant and topical so that users will engage with it.Relevance and timeliness are essential for today’s content. If you create content that was relevant last week but has been forgotten by the time you publish it, it is like you have not created content at all. At best, it will look as though you are beating a dead horse or telling a worn-out joke. Google Trends can help you be certain that people in your industry or geographical area are still talking about the subject so that you can actively engage in the conversation.7. Create a content calendarThe creation of a content calendar is an essential part of producing content for the Internet. It will aid you in making sure that your content is both relevant and consistent . Overall, it is a great practice for the creative process because it will help keep the voice of the website unified by keeping everyone on the same page.Your creative team should have two editorial calendars. There should be a master calendar that keeps track of the overall goal for the year by including key dates and planned content.You should also include a calendar that is used for short-term or specific content and brand activities.Google Trends can aid you in the creation of a content calendar. It will help demonstrate the seasonality of your proposed content ideas and demonstrate cyclical patterns so that you can take advantage of the peak seasons.Google Trends is an essential tool for today’s marketers and content creators. It offers up-to-date research into what users search for on Google. On its own, it can provide you with the data you need to create valuable content for your website. It can also help you determine the health of your brand’s keywords. Whether you wan t to cite popular content or check up on your competitors, Google Trends provides a great starting point for further research.

How to Use Google Trends

How to Use Google Trends WHAT GOOGLE TRENDS DOESGoogle Trends works as a simple version of Google’s analytics tools. Its primary function is to gather and compare the searches that people make all over the world. The data is then broken down into different categories. It can also be viewed through different filters. The only information you need to use Google Trends are the keywords that you incorporate into your own marketing strategy. All you need to do is enter these terms into Google Trends’ search box. From there you will be able to choose the appropriate filter required to get the data you need. The following list contains all of the different ways that you can view Google’s analytic information on Google Trends.Keyword Trends: Google Trends helps researchers understand keyword trends. You can enter up to five search terms at a time in each search. Google Trends will then respond with a graph showing you how popular each term is. This features helps you understand the kind of language used by you r target audience.Seasonal Trends: The seasonal trends graphs are ideal for those planning an editorial calendar. Anyone who creates content for the Internet knows that it is best to create content that will fit in with what their customers are interested in seasonally. This is an essential tool for publishing content that is topical for your target audience. When the content is topical, consumers are more likely to engage.Regional Trends: Viewing the regional trends for each search term helps prevent you from making inaccurate assumptions about your target audience’s interests. Instead of making broad assumptions about a large audience, you can use this tool to see how and when each search term is used in geographic locations. You can get a comparative view of these regional trends across several countries or even across specific US states.Related Trends: Google Trends also offers users the ability to view related trends. This feature is another great tool to see what different k inds of languages your audience uses. This allows you to cast a broader net and include search terms that are relevant to your own primary keywords.Top Trends: Google will also display the trends according to their prevalence. You can enter a search term to see where it ranks in overall searches. You can also simply view the top searches category to see the overall top searches on Google.Rising Trends: Google also categorizes keywords according to how quickly they grow. You can enter a search term and Google will present you with a graph showing you how much growth it achieved during the time period you selected. The growth is demonstrated in percentages. If the search term has recently exploded in popularity, Google will suggest that it is a “breakout” keyword.Local Trends: Google will automatically show you a global search history when you enter a search term into Google Trends. While this information is valuable in that it establishes that you are using the right keywords, it is not very interesting. To get real information about your local area or another small demographic, you can use Google Trends to zoom in on both towns and metropolitan areas. This enables small businesses to see real data about what people in their area are searching for.Hot Searches: Hot searches keep you up to date with what people in a certain geographic area are searching for. This is a great way to see what current events people are engaging with. You can view these searches by country. Google will also give you a rough estimate of the number of searches the subject received.Top Charts: Every year, Google publishes a list of the top searches that people performed on Google’s search engine. These lists can be viewed through global filters or by country. The lists include top searches in general as well as the top searches for people, athletes, news electronics and YouTube videos.HOW TO USE GOOGLE TRENDS IN GENERALYou can use Google Trends to complete a wide variety of market ing research. One of the best ways to use Google Trends is to improve your SEO efforts. You can also use the research to help drive relevant content creation that your target audience will engage with. Using Google Trends is incredibly easy and the information is presented in a visual and engaging manner. There are only four basic steps to reaching data that will help you drive your current marketing strategy as well as your future strategies.1. Track the keywords closest to youTo make the keyword research relevant, you need to search for both your ideal keywords and any keywords that are close to your keywords. To do this, you can track the keywords that are already used in your SEO marketing campaign. If you can’t think of more than a few alternative keywords, you may want to try using services like Keyword Tool. Keyword Tool will suggest several different terms that will be near to your original keyword. Using more than a couple of search terms will help your research be more i nclusive and therefore more valuable.For example, if your main keyword is “car”, you would also want to search for the word “automobile”. You can enter and compare both the related search terms to see which one is most relevant in your area and market. Google Trends will help you confirm keywords already in use and help suggest new keywords.2. Compare several related termsComparing the way people engage with your search terms is one of the greatest benefits of Google Trends. You can enter up to five terms at one time in the search box. You can then view how people in different areas interact with the words. You can also see how people have interacted with these searches over time.Comparing several related terms is easy and a great way to confirm your current keywords or add new ones. The first thing that you must do is enter a single search term and choose a filter. You will then be able to see the performance of the term from the perspective of the filter. Then, you can cho ose to add a keyword. Google will automatically integrate the chart of the first keyword with a new chart for the second keyword. This is a great way to really compare how keywords perform against each other.3. Read the peaks and troughs to understand the dataAnalyzing the data provided by Google Trends is a crucial element of using the data. If you can identify the peaks and lulls in Google’s charts you will be well on your way to implementing the data into your own marketing strategy. These graphs will often demonstrate significant events within an industry.Many industries will be seasonal. This means that more people will be searching for these keywords at certain times of the year. You will be able to establish when the keyword is popular by noticing the peaks in the graphs.You can also analyze these peaks to examine any events. Certain events can cause people to search for a keyword more often than they normally would. One tool that Google Trends offers to firmly establish th e presence of an event is the integration of news headlines. This feature will insert any significant news headlines that appeared during the peak.The search term Harper Lee is a great example. The novelist has received a steady stream of searches throughout the past ten years. However, this steady graph has been punctuated by small and large peaks. The massive peaks in 2015 demonstrate interest in her second book, Go Set a Watchman. This demonstrates a significant event.4. Use the Forecast function to predict where your industry will goGoogle Trends also offers a forecast tool that can provide insight into initial research. The forecast tool will demonstrate Google’s predictions for the future by extending the graph. The predictions are made based on past data. The function does not provide a complete picture and cannot predict all events. However, it can give you a basic idea of how your search terms will be used in an average year.HOW TO USE GOOGLE TRENDS IN MARKETING Google Trends is a tool created by Google that allows users to see how popular specific keywords or subjects are over a period of time. Users can enter a term, a keyword or a subject into the search box and see how often the word is used and where it is used. The results are demonstrated through graphs so that users can easily view the distribution of changes in keywords. Essentially, Google Trends is a less sophisticated and easier to read version of Google Insights for Search.Google Trends has become an essential tool for researchers, planners and marketers. It is a great way to track behavior on the world’s most popular website. There are a variety of useful ways that marketers can use Google Trends. From monitoring their own brand to checking out the competition, Google Trends can give you the opportunity to evaluate your past and present relevance in its search engine. In this article, you will learn about 1) what Google Trends does, 2) how to use Google Trends in general, and 3) how to use Google Trends in marketing.WHAT GOOGLE TRENDS DOESGoogle Trends works as a simple version of Google’s analytics tools. Its primary function is to gather and compare the searches that people make all over the world. The data is then broken down into different categories. It can also be viewed through different filters. The only information you need to use Google Trends are the keywords that you incorporate into your own marketing strategy. All you need to do is enter these terms into Google Trends’ search box. From there you will be able to choose the appropriate filter required to get the data you need. The following list contains all of the different ways that you can view Google’s analytic information on Google Trends.Keyword Trends: Google Trends helps researchers understand keyword trends. You can enter up to five search terms at a time in each search. Google Trends will then respond with a graph showing you how popular each term is. This features helps you understand the kind of language used by your target audience.Seasonal Trends: The seasonal trends graphs are ideal for those planning an editorial calendar. Anyone who creates content for the Internet knows that it is best to create content that will fit in with what their customers are interested in seasonally. This is an essential tool for publishing content that is topical for your target audience. When the content is topical, consumers are more likely to engage.Regional Trends: Viewing the regional trends for each search term helps prevent you from making inaccurate assumptions about your target audience’s interests. Instead of making broad assumptions about a large audience, you can use this tool to see how and when each search term is used in geographic locations. You can get a comparative view of these regional trends across several countries or even across specific U S states.Related Trends: Google Trends also offers users the ability to view related trends. This feature is another great tool to see what different kinds of languages your audience uses. This allows you to cast a broader net and include search terms that are relevant to your own primary keywords.Top Trends: Google will also display the trends according to their prevalence. You can enter a search term to see where it ranks in overall searches. You can also simply view the top searches category to see the overall top searches on Google.Rising Trends: Google also categorizes keywords according to how quickly they grow. You can enter a search term and Google will present you with a graph showing you how much growth it achieved during the time period you selected. The growth is demonstrated in percentages. If the search term has recently exploded in popularity, Google will suggest that it is a “breakout” keyword.Local Trends: Google will automatically show you a global search histo ry when you enter a search term into Google Trends. While this information is valuable in that it establishes that you are using the right keywords, it is not very interesting. To get real information about your local area or another small demographic, you can use Google Trends to zoom in on both towns and metropolitan areas. This enables small businesses to see real data about what people in their area are searching for.Hot Searches: Hot searches keep you up to date with what people in a certain geographic area are searching for. This is a great way to see what current events people are engaging with. You can view these searches by country. Google will also give you a rough estimate of the number of searches the subject received.Top Charts: Every year, Google publishes a list of the top searches that people performed on Google’s search engine. These lists can be viewed through global filters or by country. The lists include top searches in general as well as the top searches for people, athletes, news electronics and YouTube videos.HOW TO USE GOOGLE TRENDS IN GENERALYou can use Google Trends to complete a wide variety of marketing research. One of the best ways to use Google Trends is to improve your SEO efforts. You can also use the research to help drive relevant content creation that your target audience will engage with. Using Google Trends is incredibly easy and the information is presented in a visual and engaging manner. There are only four basic steps to reaching data that will help you drive your current marketing strategy as well as your future strategies.1. Track the keywords closest to youTo make the keyword research relevant, you need to search for both your ideal keywords and any keywords that are close to your keywords. To do this, you can track the keywords that are already used in your SEO marketing campaign. If you can’t think of more than a few alternative keywords, you may want to try using services like Keyword Tool. Keyword Tool will suggest several different terms that will be near to your original keyword. Using more than a couple of search terms will help your research be more inclusive and therefore more valuable.For example, if your main keyword is “car”, you would also want to search for the word “automobile”. You can enter and compare both the related search terms to see which one is most relevant in your area and market. Google Trends will help you confirm keywords already in use and help suggest new keywords.2. Compare several related termsComparing the way people engage with your search terms is one of the greatest benefits of Google Trends. You can enter up to five terms at one time in the search box. You can then view how people in different areas interact with the words. You can also see how people have interacted with these searches over time.Comparing several related terms is easy and a great way to confirm your current keywords or add new ones. The first thing that you must do is enter a single search term and choose a filter. You will then be able to see the performance of the term from the perspective of the filter. Then, you can choose to add a keyword. Google will automatically integrate the chart of the first keyword with a new chart for the second keyword. This is a great way to really compare how keywords perform against each other.3. Read the peaks and troughs to understand the dataAnalyzing the data provided by Google Trends is a crucial element of using the data. If you can identify the peaks and lulls in Google’s charts you will be well on your way to implementing the data into your own marketing strategy. These graphs will often demonstrate significant events within an industry.Many industries will be seasonal. This means that more people will be searching for these keywords at certain times of the year. You will be able to establish when the keyword is popular by noticing the peaks in the graphs.You can also analyze these peaks to examine any events. Certain events can cause people to search for a keyword more often than they normally would. One tool that Google Trends offers to firmly establish the presence of an event is the integration of news headlines. This feature will insert any significant news headlines that appeared during the peak.The search term Harper Lee is a great example. The novelist has received a steady stream of searches throughout the past ten years. However, this steady graph has been punctuated by small and large peaks. The massive peaks in 2015 demonstrate interest in her second book, Go Set a Watchman. This demonstrates a significant event.4. Use the Forecast function to predict where your industry will goGoogle Trends also offers a forecast tool that can provide insight into initial research. The forecast tool will demonstrate Google’s predictions for the future by extending the graph. The predictions are made based on past data. The function does not provide a complete picture and cannot predict all events. However, it can give you a basic idea of how your search terms will be used in an average year.HOW TO USE GOOGLE TRENDS IN MARKETINGGoogle Trends is a great tool for marketing. It requires more detective work than Google Analytics; however, it is an easy to use and free option for doing basic research. The results you encounter on Google Trends may justify deeper research into a specific area. You can use Google Trends to discover basic data about your brand, your market share, your industry and your competition.1. Check out your brand market shareGoogle Trends offers you the opportunity to delve into your brand market share. When you compare yourself to other brands in your industry, you will get a better picture where your brand stands among its peers. All you need to do is enter your own brand into the search term and then add on any competitive brands in your market.This is a great way to see how you compare to other brands in your industry over time. You can break the data down by viewing the annual trends and interest in each brand over time. You can also view regional interest for the industry.You can also use the news headlines and forecast features for this industry. The news headlines function can be very powerful when viewing market share. Peaks in a brand’s search terms are not always positive and can instead be driven by bad press and scandal.2. Monitor your brandMonitoring your brand is similar to examining your market share. When you monitor your brand, you should be looking out for active ways that you can improve your market share and positively increase your brand presence.You can use Google Trends to examine and update your keywords. Keywords should be regularly examined because as new brands or services enter the market place, an audience’s language may adjust with the market.You can also use the analysis from Google Trend’s to update your brand message. You can track whether your advertising campaigns are resonating with cus tomers by correlating the release of print and media advertising with the corresponding dates on the graphs.3. Understand you competitorsThe freedom of Google Trends allows you to monitor both your own brand and your competitors. You can learn a lot from your competitor’s graphs. If they are doing well, you can do research to learn more about how their peaks are created. If they are doing poorly, you can learn what to avoid and understand how to adapt your own strategy to minimize your own lulls.4. Pay attention to industry shiftsGoogle Trends offers you the chance to view up to the minute data as well as data from as far back as 2004. All of this data offers you an excellent opportunity to pay attention to and respond to shifts within your industry.You will always begin by analyzing the peaks and lulls of each graph. You should then investigate further into each event to find the underlying causes of each change in the graph. You can acknowledge room for natural fluctuation in th e market; however, drastic changes are usually the result of a catalyst.If you find that your industry is showing a steady decline on Google Trends, you should investigate further. Google Trends is not necessarily a reflection of the health of a particular business or industry but it can demonstrate a certain amount of vitality.When you are exploring shifts in the industry, make sure that you also search for related industries and related keywords. It may be that it is the language that has shifted and you need to fine tune your keywords to regain popularity in search trends.5. Add Google’s graphs to your websiteGoogle has made it easy to incorporate the analytics provided by Google Trends into your website. If you write a creative content, SEO or other marketing blog, this is a great service. These graphs serve as a visual aid that is very useful when you are discussing data.Use the Embed button to post it on your site. You will also have the option to adjust the dimensions of th e graphs.6. Create relevant contentCreating a wealth of relevant content is the new key to climbing up the Google ranking systems. Using Google Trends is a great way to get insight into what content is relevant on Google. The goal is to create that which is both relevant and topical so that users will engage with it.Relevance and timeliness are essential for today’s content. If you create content that was relevant last week but has been forgotten by the time you publish it, it is like you have not created content at all. At best, it will look as though you are beating a dead horse or telling a worn-out joke. Google Trends can help you be certain that people in your industry or geographical area are still talking about the subject so that you can actively engage in the conversation.7. Create a content calendarThe creation of a content calendar is an essential part of producing content for the Internet. It will aid you in making sure that your content is both relevant and consistent . Overall, it is a great practice for the creative process because it will help keep the voice of the website unified by keeping everyone on the same page.Your creative team should have two editorial calendars. There should be a master calendar that keeps track of the overall goal for the year by including key dates and planned content.You should also include a calendar that is used for short-term or specific content and brand activities.Google Trends can aid you in the creation of a content calendar. It will help demonstrate the seasonality of your proposed content ideas and demonstrate cyclical patterns so that you can take advantage of the peak seasons.Google Trends is an essential tool for today’s marketers and content creators. It offers up-to-date research into what users search for on Google. On its own, it can provide you with the data you need to create valuable content for your website. It can also help you determine the health of your brand’s keywords. Whether you wan t to cite popular content or check up on your competitors, Google Trends provides a great starting point for further research.

Sunday, May 24, 2020

Frankenstein, By Mary Shelley - 1990 Words

Frankenstein is a novel written by Mary Shelley, that is usually referred to as a modern Prometheus.Mary Shelley, was the first author of her time period to introduce science-fiction by addressing the creation of artificial life beyond God’s will and human suffering, therefore making Frankenstein a classic and an important reason why we still study it today. Mary Shelley was an English novelist(‘Mary Shelley Biography’). The most famous of all her books that she wrote is Frankenstein, also know as the Modern Prometheus(Biography.com Editors, 2016). Mary Shelley was born in London on the 30th of August in 1797(Biography.com Editors, 2016). Her parents were also famous authors, William Godwin and Mary Wollstonecraft. Her mom died eleven days after her daughter s birth. This had an impact on mary s childhood and future(Shelley v). Mary`s dad went looking for a new wife almost a year after his wife s death(Shelley v). He married Mary Jane Clairmont, their neighbor, in 1801, when Mary was four(Biography.com Editors, 2016;‘Mary Shelley Biography’). Mary Clairmont already had two kids of her own. She also ended up having a son with Mary`s dad(Biography.com Editors, 2016). Mary did not get along well with her new stepmom, because She liked her own children more, and did not like all the attention Mary received (Shelley v). Mary`s stepmom sent her stepsister away for school, but not Mary. Mary received no formal form of education, but able to learn a great deal from her father sShow MoreRelatedFrankenstein, By Mary Shelley1650 Words   |  7 Pagesbook of Frankenstein does one just think of a mythical science fiction book that really has no meaning? Frankenstein can have numerous meanings depending on how a person perceives it. Frankenstein can be analyzed into many themes; some say religion, feminism, or scientific symbolization, it all depends on ones own perception. When one analyzes further into Mary Shelly’s life and then interprets the novel it is obvious that is a sociological theme. One can simply assume that Mary Shelley creates FrankensteinRead MoreFrankenstein by Mary Shelley1093 Words   |  4 Pagesfaster than man can contend with. That argument is the premises, moral, and plot base for Mary Shelleys tale Frankenstein. On the other hand, J. Michael Bishops, essay Enemies of Promise   on the other hand promotes and boast sciences achievements. However, Mary Shelley presents her point of view subtly yet very dramatically, which is much more effective than that of J. Michael Bishop. The dramatic story Shelley creates becomes a part of the reader, therefore holding the readers attention. ShelleysRead MoreMary Shelley Frankenstein859 Words   |  4 Pages Mary Shelley The Creature in Mary Shelley’s â€Å"Frankenstein or the Modern Prometheus† needs a companionship as every ordinary human. Every man needs a woman, who will able to share moments of happiness and sadness, a woman who will be able to share thoughts and of course a woman who will be able to love a man. In this case the Creature needs a bride. But the problem is that the Creature from the â€Å"Frankenstein or the Modern Prometheus† is not a human. SoRead MoreFrankenstein, by Mary Shelley1138 Words   |  5 PagesIs Frankenstein a man, whose ambition led to a disaster; or a monster, which created a life with disregard for the human race? Frankenstein, in my opinion, was the monster not the life that he had created. Frankenstein never admitted to his family what he had done, never admitted responsibility for his actions. He might as well have killed Elizabeth, William, Justine, and Clerval with his own hand. The so called â€Å"Monster† only wanted companionship; he did not want to murder those people. TheRead MoreFrankenstein, By Mary Shelley1325 Words   |  6 PagesI have been informed that you are pushing to remove the book Frankenstein by Mary Shelley from the school curriculum. I’ve decided to write to you and explain why I believe that you are misinformed, and in fact, why this is a huge importance to the students of today. Frankenstein is a classic which recounts the life and horrors of Victor Frankenstein, as told through a series of letters and narrations. His obsession with the natural world and science brings him to a state of mind which ultimatelyRead MoreFrankenstein, By Mary Shelley1580 Words   |  7 PagesFrankenstein by Mary Shelley is a sci-fi novel written during the Romantic Movement in Britain’s early nineteenth century. The movement was stimulated by the French Revolution, Industrial Revolution and in reaction against the emphasis on reason in eighteenth-century Enlightenment philosophy (The Romantic Movement, 2014 ). Mary Shelley’s husband, Percy Shelley was also a romantic poet during the movement. Shelley’s novel is evidently influenced by her relationship with her husband, which is illustratedRead MoreFrankenstein by Mary Shelley739 Words   |  3 Pagesinterconnections of humanity, nature, and divinity (â€Å"Romanticism 1†). English Romanticism being trendy in Europe, people would vent their outlooks onto their personal fiction works such as Mary Shelley. Shelley uses vivid creativity and romantic elements to create one of her admired novels, Frankenstein. In Shelley’s novel, Frankenstein, most of the characters prove their compassion for mankind, prove their rejection of technology and science, and prove their involvement in a romantic quest. These several characteristicsRead MoreFrankenstein, By Mary Shelley1040 Words   |  5 Pages In 1818, a book titled Frankenstein was published anonymously, mysteriously dedicated to William Godwin, a prominent journal ist and political philosopher of his time. The immediate reviews of the novel were mixed, most edging towards critical, although no one knew who the book was written by. However, while Frankenstein failed to gain popularity immediately, no one had any idea the lasting impact this novel would have on the world. Despite the lukewarm reception at its debut, it soon proved to beRead MoreFrankenstein, by Mary Shelley1078 Words   |  5 PagesMary Shelley’s Frankenstein has undoubtedly withstood the test of time. Frankenstein’s direct association with fundamental Gothic literature is extremely renowned. However, the novel’s originality is derived from the foundational thematic values found within the relationship (or lack there of) between Victor Frankenstein and the monster he had created, in combination with a fascinatingly captivating plot. Understandably, Frankenstein can often be associated with a multitude of concepts; however,Read MoreFrankenstein, By Mary She lley1532 Words   |  7 PagesLike any author, especially one who created a new genre, there will be criticism, and Shelley is no exception. Shelley received criticism surrounding Frankenstein not only because she was a female writer, but because of her writing style. Originally, Frankenstein was published anonymously and was thought that her husband, Percy Shelley, wrote it (â€Å"Mary Shelley Biography† 2016). Shelley may have published Frankenstein anonymously because â€Å"’women understood that they got a â€Å"better hearing† if it was thought

Thursday, May 14, 2020

General Anxiety Disorder (GAD) Essay - 2269 Words

Mental disorder, two simple words that can stir up a storm of emotions. Habitually mistaken by general society as â€Å"deranged† or â€Å"unstable†, the words mental disorder, often, tend to have a negative cognition associated with them. This should not be the case. The misunderstanding that mental disorder is automatically equivalent of that to being psychotic and erratic leaves many individuals feeling isolated, and distressed to share their helplessness due to fear of social stigma. Further public education is required to eradicate this unfortunate social stigma. So what categorically is a mental disorder? Although it can range from minor to severe impairment, and include a vast variety of conditions, mental disorders can generally be†¦show more content†¦Not worrying like your average Joe that is concerned about being late to work, worried to the point of irrationality. The worrisome nature is, excessive and uncontrollable, quite often of everyday small things, most people may simply disregard as a problem to begin with. Sufferers from GAD will often anticipate calamities and become disproportionately concerned with matters such as health, money, family, relationships and work. Though the extremity of GAD can vary from individual to individual, the excessive amount of worrying can often interfere, and potentially impair, simple day to day activities. The overwhelming fear, of potential failure or anticipated disaster, will frequently hold back individuals in completing desired tasks or in achieving their specific needs. When diagnosing General Anxiety Disorder doctors look for: A. Excessive anxiety and worry (apprehensive expectation), occurring more-days-than-not for at least 6 months, about a number of events or activities (such as work or school performance). B. The person finds it difficult to control the worry. C. The anxiety and worry are associated with three (or more) of the following six symptoms (with at least some symptoms present for more-days-than-not for the past 6 months). 1. restlessness or feeling keyed up or on edge 2. being easily fatigued 3. difficulty concentrating or mind going blank 4. irritability 5. muscle tension 6. sleep disturbance (difficulty falling orShow MoreRelatedGeneralized Anxiety Disorder ( Cbt )1530 Words   |  7 Pages Generalized Anxiety Disorder and Different Styles of Cognitive-Behavioral Therapy Tornike Rakviashvili University of Maryland Baltimore Co. The purpose of this paper is to examine different ways of using CBT in treating anxiety disorder. Cognitive Behavioral Therapy (CBT) is one of the most used approach in treating anxiety and depression. There are different styles of CBT that are used to treat different subtypes of anxieties. However, the main focus of this paper will beRead MoreUnderstanding General Anxiety Disorder And Cognitive Behavioral Therapy1616 Words   |  7 PagesNina Haber Understanding General Anxiety Disorder and Cognitive Behavioral Therapy Nina Haber Hunter College, The City University of New York As many as 4% of the US population have symptoms of generalized anxiety disorder (GAD) in any given year, and ~6% at some time during their lives (Comer 2004.) This disorder is a personality disorder that literally takes over someone’s life. It interferes with social, occupational, and other areas of important daily functioning. In orderRead MoreGeneralized Anxiety Disorder and Its Screening Instruments1291 Words   |  5 PagesGAD and GAD Screening Instruments Generalized anxiety disorder (GAD) is characterized by persistent, excessive, and unrealistic worry about everyday things. People with the disorder often experience exaggerated fear and expect the worst, even when there is no apparent reason for concern. They anticipate disaster and are overly concerned about money, health, family, work, or other issues. This disorder affects 6.8 million adults, or 3.1% of the U.S. population, in any given year (Van der Heiden,Read MoreGeneralized Anxiety Disorder771 Words   |  3 Pagescountry are affected, it is estimated that â€Å"5% - 6% of teens ages 13-18 are affected by this troubling disorder, not including the teens that receive no treatment,† (â€Å"Generalized†). Youth that receive no treatment could be considered are under privileged. Meaning that they do not have the resources or are very limited to resources that could help them get the proper treatment for their disorder. Many of those adolescents are children that com e from low income families, single family homes, or fosterRead MoreThe Average Age Of Onset Of Generalized Anxiety Disorder1310 Words   |  6 PagesThe average age of onset of generalized anxiety disorder is 31 years old. Generalized anxiety disorder affects about 6.8 million American adults. This disorder can develop at any point in the life cycle, but the highest risk is between childhood and middle age. Individuals who suffer from GAD can’t relax; they startle easily, and have difficulty concentrating. Often they have trouble falling asleep or staying asleep. Some physical symptoms include fatigue, headaches, muscle tension, muscle achesRead MoreSymptoms And Symptoms Of Generalized Anxiety Disorder Essay1085 Words   |  5 PagesGeneralized Anxiety Disorders Introduction to the paper Anxiety is a component found within many other mental disorders. The most common is depression. There are a number of anxiety disorders in the DSM, we will be looking at generalized anxiety disorder (GAD). Generalized anxiety disorder causes one to worry and have anxiety about an event or activity that will most likely intensify and have a high impact on that particular activity or event. An individual diagnosed with generalized anxiety disorderRead MoreSymptoms And Symptoms Of Illness Anxiety Disorder883 Words   |  4 PagesHeidi, I disagree with your diagnosis of Illness anxiety disorder. Although GAD symptoms overlaps with symptoms of Illness Anxiety Disorder, IAD domain of worry is only health concern. GAD domain of Worry is everything and anything. So what’s the DX? I agree with you that in this week scenario, there were limited bio-psychosocial history. However, I believe we were provided enough information that will enable us to make a preliminary evaluation of the presenting problem. Let pretend that thisRead More generalized anxiety disorder Essay1107 Words   |  5 Pages Generalized Anxiety Disorder Generalized Anxiety Disorder (GAD) is a chronic and often disabling condition that is associated with uncontrollable worry and tension. The vicious cycle of anxiety and worry interferes with relationships, careers, and education, and often leads to depression. This disorder is much more than the normal anxiety that everyone experiences from time to time, and can be crippling in its severity. GAD is unlikely to disappear without proper treatment, and often worsens overRead MoreSymptoms And Symptoms Of Generalized Anxiety Disorder1591 Words   |  7 Pageson the information provided, Mary meets diagnostic criteria for Generalized Anxiety Disorder (GAD), according to the Diagnostic and Statistical Manual of Mental Disorders, fifth edition (DSM-5) (APA, 2013). Mary experiences excessive anxiety and worry, occurring more days than not for at least six months, about a number of events (work, friends, health). Mary reported that it is difficult to control the worry. The anxiety and worry a re associated with the following symptoms, which are present forRead MoreInfant Attachment Styles and General Anxiety Disorder in Adults1373 Words   |  6 PagesInfant Attachment styles and general anxiety disorder in adults Purpose The purpose of this study is to look at the relationship between infant attachment styles and psychological wellbeing, with general anxiety as a measure of psychological wellbeing. This study will use an adult sample that will go through psychological tests to determine what attachment style each individual had when they were infants. After establishing their attachment styles their general anxiety levels will be tested. The

Wednesday, May 6, 2020

Bullying and Teen Suicide Essay - 779 Words

Lives are slowly being lost due to suicide and not only is it affecting themselves but also the people who are around them. Suicide is defined as taking of one’s own life and it is an issue that should be given all attention to. Teen suicide has been talked about in every source of media and it still continues to have a harmful effect in todays generation. In the United States the eighth leading cause of death is suicide, within developing teens, suicide is the third leading cause of their deaths (NAMI). There are many signs of someone who is contemplating suicide. And there are many reason for someone to be driven to the point of suicide. Those reasons being if the teenager is dealing with depression, bullying, sexual abuse and abuse†¦show more content†¦The type of people who are most targeted by bullying is the LGBT (Lesbian, Gay, Bisexual, Transgender) youth. LGBT youth are most commonly targeted by bullying because society does not fully understand what these kid s are going through in life. One of the main reasons for this is due to something that may set themselves apart from the norm and that includes sexual orientation. Gay and lesbian teens are two to three times as more likely to commit suicide than any other youths. Those who are rejected by their family are up to nine times more likely to attempt suicide than their heterosexual peers. About 30 percent of all completed suicide have all been related to bullying. A majority of bullying takes place during our elementary or in high school.. Peer pressure is reported to be a frequent reason as to why students feel the need to bully their peers. Many people have experienced bullying in some way throughout their lifetime. Some people were victims of bullying, while others were the ones doing the bullying, or in some cases, they were both. It isn’t rare to hear that someone who has been a victim of bullying in the past began bullying other people.. Cyber, physical and emotional bullying are all different types of bullying. There have been countless cases of suicide. Suicide rates for those between the ages of 10-14 increased between 1981 and 2005. In just 2005 alone, 270 developing teenagers ranging from the age of 10 to 14 completedShow MoreRelatedTeen Suicide and Bullying1250 Words   |  5 PagesBullying is a worldwide problem that can be linked to teen suicide. The third leading cause of death in youth is suicide, which results in nearly 4,400 deaths per year (Centers for Disease Control, 2012). At least half of these deaths are caused by bullying. Although bullying is still seen by many to be a normal part of growing up, it is a severe problem that leads to many negative effects, including suicide. Unfortunately, there is not a definitive solution to this problem. However, there are multipleRead MoreCyber-Bullying and Teen Suicide2391 Words   |  10 PagesSince Teen Suicide is the second leading cause of teenage death in the United States, there is a need for legislation that promotes awarenes s and education about Cyber-Bullying. by R. Hassan February 8, 2011 Fourth Period Mr. Cicala Robinson Secondary School Since Teen suicide is the second leading cause of teenage death in the United States, there is a need for legislation that promotes awareness and education about Cyber-Bullying. Due to the growthRead MoreInformative speech outline Essay1391 Words   |  6 Pagesï » ¿Title: Suicide Among Teenagers Specific purpose: To inform my audience on some of the causes on teen suicides.    I. Introduction A. Attention Material: It has been verified on April 19th, 2013 by the Center for Disease Control that for youths between the ages of 10-24, suicide is the third leading cause for death in the United States. (Center for Disease Control: Teen Suicide Statistics, Chart number 1) B. Tie to the audience: Teenagers taking their own life has always been an idea hardRead MoreTeen Suicide Is A Complicated Tragedy1476 Words   |  6 Pages Teen Suicide Suicide is always a complicated tragedy that leaves people with many questions and few answers. When a teen commits suicide, everyone is affected, family members, friends, classmates, teachers, neighbors, and even outsiders. Teen suicide rates have had a major increase over the years. It has been proven to be the third leading cause of death for 15 to 24 year olds (APA â€Å"Teen Suicide is Preventable†). Society must provide reliable resources to help ensure that American societyRead MoreTeen Suicide Is The Third Leading Cause Death For High School Students1396 Words   |  6 PagesOver the years teen suicide has increased tremendously. According to Michael Jellinek, â€Å"the adolescent may feel they have no choice but to end their intense internal suffering or to solve a hopeless dilemma by ending it all†(Preventing Teen Suicide). According to the Center of Disease Prevention, â€Å"suicide is the third-leading cause of death for high school students after car accidents and homicides†(Bratsis). Everyday teens are faced with internal struggles and challenges that are difficult to copeRead MoreTeen Bullying Must Be Stopped Essay1429 Words   |  6 Pages Bullying in school environments is not a rare or recent development by any means. However, it would appear the intensity and consequences have reached new, devastating heights in more recent cases. I was shocked to discover that there have been five recent teen suicides from bullying, in the high school in my current city. According to one of my local news-station’s website, www.foxnews.com, in Mentor High School (Mentor, Ohio) there have been four cases of teen suicides from bullyingRead MoreJosee Young . Eng Iv B 1St Hr. May 19, 2017. Suicide1564 Words   |  7 Pages Eng IV B 1st hr May 19, 2017 Suicide One of the questions sociologists have attempted to answer is. â€Å" What drives people to commit suicide? Most teens who have been interviewed after a suicide attempt say that what causes teen suicide are feelings of hopelessness and helplessness. Suicide is when a person end his or her own life. Studies show that at least 90% of teens who kill themselves have some type of mental health problem, such as depressionRead MoreTeen Suicide, Depressing Isn t It? If You Only Knew?1158 Words   |  5 PagesTeen Suicide, Depressing Isn’t It? If You Only Knew †¦ According to Merriam-Webster online dictionary, suicide is a noun defined as the act of taking your own life because you do not want to continue living. Teenage is a noun defined as relating to people who are between thirteen and nineteen years old (Merriam-Webster). Several factors can lead to a teenager making the decision to commit suicide. When it does happen or an attempt is made, it can be very difficult to pinpoint the reason(s). TeensRead MoreFactors that Leads Teens to Commit Suicide741 Words   |  3 Pagesemotional and physical, can contribute to a teen’s decision to take his or her own life. Adolescent suicide rates have no doubt risen over the past 50 years, but the question is, why? As our world continues to advance decade by decade, modern-day teenagers experience problems that are quite different than those faced by teens from previous generations. One distinct, modern influence of teenage suicide is social media. Naturally, most teenagers today own or have ac cess to a smart phone, computer, orRead MoreTeen Suicide Essay605 Words   |  3 PagesDaneshia Alberty Campbell EnglishIII-7 11 February, 2011 Teen Suicide Essay Teen suicide is one of the fastest killers for young teenagers. Every year thousands of teens die in the United States. There are many different reasons of why young teens commit suicide. Family issues, low self-esteem, and bullying are three of the many leading factors towards suicide for teens. Problems at home can cause a teenager to take their lives. Abuse in the home of the teenager can most often establish a

Tuesday, May 5, 2020

Wal-Mart Organization for Groceries and Kitchen- myassignmenthelp

Question: Discuss about theWal-Mart Organization for Groceries and Kitchen Equipment. Answer: Retail shops have been in existence for a long time. They bring to the market what the consumers require and sell the products in smaller quantities as compared to selling in bulk. Wal-Mart is one of the biggest retail shops which sell its products both in-store and online. It operates a chain of big discount stores and makes a good return on capital due to its sales. Wal-Mart stores deal with a wide range of products trying to attend to most of the consumer's demands. Electronics, furniture, food staff, beddings, clothes, groceries and kitchen equipment are among the products sold by Wal-Mart stores. Wal-Mart operates under a slogan of Save Money. Live Better. This is displayed in their shopping bags and store receipts. As history shows, it has been enjoying continuous growth and success worldwide as they continue to attract a considerable number of new customers all over. This success can be attributed to the good organizational structure adopted by Wal-Mart (Brea, Casadesus, and Grifell, 2015, p.22-31). The organizational structure interrelates with the organization beliefs to uphold the essential competitive benefit of this retail store. Wal-Mart incorporates the interests of the external stakeholders and understands that they play a vital role in the growth of the organization (Brem and Viardot, 2015, p.17-27). The external stakeholders include the customers, suppliers and the lenders. Wal-Mart strategy of keeping their prices low, offering quality and affordable products are the major reasons why they have many customers. As its obviously known, consumers tend to incline towards retailers who offer low prices. Wal-Mart stores ensure that its key stakeholders (the customers) Customers are contented with the services they offer, and this brings a win-win situation for both Wal-Mart and the customers. Suppliers are the least prioritized stakeholder. They have to ensure that they supply quality products to Wal-Mart. By doing this, they create an opportunity to do business with Wal-Mart and continue to enjoy their profits. The supplier tends to benefit from the slightest increase in the prices of the product. Similarly, as the demand increases, they have a chance to supply a larger quantity. They always hope the business continues so that they can enjoy the benefits. Lenders are also considered as external stakeholder since the business owes them and have a duty to repay. Lenders help the organizations to continue with its operations by offering financial support when the organization is facing operational constraints. The level of competitiveness in an organization is seen where Wal-Mart is able to carry its business more effectively and efficiently as compared to its competitors. Porters theory of five forces assists to know the intensity of the competition and desire of the market. It helps to spot the strongholds of the business as well as the weak areas. There is the supplier power which depends on the number of people who can supply the same product, whether the product stands out, the required quantity, the power of the supplier and the expense involved in changing from one supplier to another. This helps to determine how the suppliers can influence the fluctuating nature of the products prices. The buyers power is determined by the demand for the product in the market. Where a business has a small number of influential buyers, they can command their terms. On the contrary, where there are a lot of competitors offering homogeneous products and services, the market becomes flooded and less appealing. This creates a competitive rivalry in the industry. The next force in Porters theory is the threat of substitute goods (Banker, Mashruwala and Tripathy, 2014, p.672-696). This gives the consumer an option of using the other product in case of changes in pricing. It negatively affects the power of suppliers making the markets less attractive. Wal-Mart may experience threats of new entrants to the markets. Exceptional industries are those with strong and long-lasting barriers like patents, government policies, and others. New entry will be attracted to the industry where markets prove to be profitable. Trading guidelines, tax policies, and regulations portray the government as an additional force for many businesses. These five forces aid the organizations to realize the market dynamics hence influencing profitability in a given industry. Thus, Wal-Mart can make decisions about suppliers, consumers, and business strategies. It has been seen from the past few years that Wal-Mart has incorporated its physical stores into online shops. Consumers can receive what they have ordered via an online platform at their stores bringing convenience to their customers. The new competitors (new entrants) are putting pressure on Wal-Mart, and it has to develop new strategies to respond to the challenge of product delivery. Customers anticipation regarding the products has become demanding. They expect high quality, openness and faster delivery and the goods must meet their expectations. Wal-Mart has no choice other than to continuously meet the consumers expectations to maintain its market share. Strategic human resource management (SHRM) aims to make explicit decisions relating to both Wal-Mart and its employees. Wal-Mart business is growing and increasing internationally. This means that more workforce is required to serve the customers efficiently (Chadwick, Super, and Kwon, 2015 p.315-343). SHRM arrangements take the situation by predicting future labour demand, using statistics to plan on the growth in financial situation and growth of the business. Considering the unpredictable market behaviors like competitors, market disparities, and other factors, Wal-Mart business needs to change their strategic plan. This may end up affecting SHRM plans, and they have to put such issues into consideration in their long-term strategies. With the continuous creativity and innovation in new technology, Wal-Mart is challenged to incorporate the new trend while creating an SHRM plan. According to Cascio (2015, pp.463-477), skilled employees have to be recruited, or the existing ones hav e to be undertaken for some training to adapt to the new changes in technology. The high level of competition in business can be felt by all businesses in the world. This emanates from being a strong challenge as companies/organizations have to restructure their strategies to respond to the competition. Wal-Mart SHRM plans involve controlling the cost of labour by avoiding time wasting and training employees on digital skills to be adopted in the place of work and make a substantial difference. Wal-Mart has been able to maintain consistency in their way of doing business and still realize good profits as well as maintaining customer satisfaction. Their strategy of low pricing has made it safe for them to survive in the market for a long period beside growing internationally. Reference list Banker, R., Mashruwala, R. and Tripathy, A., (2014) Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?Management the decision,52(5), pp.872-896. Brem, A. and Viardot, ., (2015) Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. InAdoption of Innovation. Springer, Cham. Brea?Sols, H., Casadesus?Masanell, R. and Grifell?Tatj, E., (2015) Business model evaluation: Quantifying Walmart's sources of advantage.Strategic Entrepreneurship Journal,9(1), pp.12-33. Chadwick, C., Super, J.F. and Kwon, K., (2015) Resource orchestration in practice: CEO emphasis on SHRM, commitment?based HR systems, and firm performance.StrategicManagement Journal,36(3), pp.360-376. Cascio, W.F., (2015) Strategic HRM: Too important for an insular approach.Human Resource Management,54(3), pp.423-426.

Saturday, April 4, 2020

Betrayal Essays (1007 words) - Betrayal, 20th Century Fox Films

Betrayal BETRAYAL The American university in Cairo Performing and Visual Arts opened its 1998 Spring Season on February 13th in Wallace Theater on campus with Harold Pinter's play, Betrayal. This play was directed by Eric Grischkat, and the costume design was made by Timaree Mc Cormick. AUC students have strongly participated in the designing, lighting, setting, directing, and in acting. These students were Noha Farouk, Shereef Bishay, Karim Bishay, Ramsi Lehner, and Alaa Shalaby. Betrayal is play that tell the story of two very close friends, Robert, and Jerry. Both of them were married and had children. Both families loved, and respected each other. However, this did not last long because betrayals took place. This play includes eight betrayals; therefore, one can obviously see how well fit the title is to the main theme of the play . In the first place, Emma resorted to betraying her husband because she did not find true love with him so she thought she could find it with Jerry . However, she failed this time too and so she tried Casey. Robert was not the right person for Emma as he was so cold. There is nothing that moves him even when he knew that Emma was betraying him , he was only concerned with whether Ned was his son or not. This is not the normal action of any husband who have just found out that his wife has been betraying him with his best friend for five whole years ! Pinter has written this play in an unusual way . Its actions move from the latter to the former;( i.e. the play began in the year 1977 and ended in 1968 ). Pinter said that the most effective way to handle this play was by moving backwards. I agree with him because if it moved normally from the oldest to the latest it would not have been that interesting . Eric Grischkat keeps the energy and the actors moving, remembering that the main idea is the dishonesty and betrayal of friends who are humans, not only ideas. He left enough room for the audiences to use their imagination by following the too many pauses and silence that are found in the script. The production of the play was successful in that it was far better than reading it . Eric managed to choose the right crew to work with, the actors , the designer of the sets, scene, costumes, lights, sound, and projections . They all worked together to present this good performance. The Wallace Theater is a proscenium theater with low ceiling and small stage which is an obstacle to the director but he managed to solve this problem with the help of the set designer. The action was clear and it build climatically. There was a variety in the mood. All the characters changed a lot from the beginning till the end of the play. The costume and set designer, Timaree McCormick, has created a new world through her special choice of colors of the sets and of the costumes as both of them conveyed the place and the time where and when the play occurred. In Scene Nine, when it was 1968, Emma was wearing mini-skirts which matched the fashion of that time, while in Scene One the style were different as it matched the fashion of the 70s. Timaree's choise of colors had certain significance . For example, Jerry kept wearing the brown color throughout the play. The significance of this is that he is the person who knows nothing and who betrayed his best friend . She made an excellent use of every single part of the stage. Although the space was limited, she managed to overcome this problem. For example, the entrances and exits were done from the outside of the Wallace because of the lack of the space. She made use of every piece of furniture on the stage, such as the bed that was used twice. It was once Robert's and Emm a's hotel room in Venice and other time , the bed inside the bedroom in Robert's and Emma's house in London. She used the apron of the stage as the balcony in the hotel room in Venice. The arrangement

Sunday, March 8, 2020

Learning to Edit News Stories Quickly

Learning to Edit News Stories Quickly Students in news editing classes get plenty of homework that involves - you guessed it - editing news stories. But the problem with homework is that its often not due for several days, and as any experienced journalist can tell you, editors on deadlines must usually fix stories within a matter of minutes, not hours or days. So one of the most important skills a student journalist must cultivate is the ability to work fast. Just as aspiring reporters must learn to complete news stories on deadline, student editors must develop the ability to edit those stories quickly. Learning to write rapidly is a fairly straightforward process that involves building up speed by banging out stories and exercises, over and over again. There are editing exercises on this site. But how can a student journalist learn to edit more quickly? Here are some tips. Read the Story All the Way Through Too many beginning editors try to start fixing articles before theyve read them from start to finish. This is a recipe for disaster. Poorly written stories are minefields of things like buried ledes and incomprehensible sentences. Such problems cant be properly fixed unless the editor has read the entire story and understands what it SHOULD say, as opposed to what it IS saying. So before editing a single sentence, take time to make sure you really understand what the story is all about. Find the Lede The lede is by far the most important sentence in any news article. Its the make-or-break opening that either entices the reader to stick with the story or sends them packing. And as Melvin Mencher said in his seminal textbook News Reporting Writing, the story flows from the lede. So its no surprise that getting the lede right is probably the most important part of editing any story. Nor is it surprising that many inexperienced reporters get their ledes horribly wrong. Sometimes ledes are just very badly written. Sometimes theyre buried at the bottom of the story. This means an editor must scan the entire article, then fashion a lede thats newsworthy, interesting and reflects the most important content in the story. That can take a little time, but the good news is that once youve created a good lede, the rest of the story should fall into line fairly quickly. Use Your AP Stylebook Beginning reporters commit boatloads of AP Style errors, so fixing such mistakes becomes a big part of the editing process. So keep your stylebook with you all the time; use it every time you edit; memorize the basic AP Style rules, then commit a few new rules to memory every week. Follow this plan and two things will happen. First, youll become very familiar with the stylebook and be able to find things more quickly; second, as your memory of AP Style grows, you wont need to use the book as often. Dont Be Afraid to Rewrite Young editors often worry about changing stories too much. Maybe theyre not yet sure of their own skills. Or maybe theyre afraid of hurting a reporters feelings. But like it or not, fixing a really awful article often means rewriting it from top to bottom. So an editor must cultivate a confidence in two things: his own judgment about what constitutes a good story vs. a real turd, and his ability to turn the turds into gems. Unfortunately, theres no secret formula for developing skill and confidence other than practice, practice and more practice. The more you edit the better youll get, and the more confident youll be. And as your editing skills and confidence grow, so too will your speed.

Friday, February 21, 2020

The Hunting of Ancient Human Beings Term Paper Example | Topics and Well Written Essays - 1250 words

The Hunting of Ancient Human Beings - Term Paper Example These hominids evolved into Homo Erectus 1.5 million years ago followed by the Neanderthal man 200000 years ago. These hominids were hunter-gathers and used stone tools for this work and each stage was marked by improved intellect and mind. Due to increased population leading to overhunting, a Neolithic Revolution occurred 12000 years ago thus shift from hunting and gathering to plant and animal domestication in the Middle East along the Nile. This paper will discuss the hunting methods of the early man from Homo habilis, Homo erectus, and Neanderthal men to the beginning of Agriculture by the Homo sapiens. The Homo habilis is the earliest species of â€Å"humans† or bipedal beings. They were regarded as the â€Å"handymen† or â€Å"skillful human† by Louis and Mary Leaky who discovered their fossils alongside at Olduvai Gorge in Africa in 1959. According to the archeologists, Homo habilis existed 2.5 million years ago and were the earliest tools making hominid. They had a brain fifty percent larger than their predecessors the Australopithecus who lived 3-4 million years ago (Duiker & Spielvogel 3). They were regarded as handy as they could use their hands to grasp objects and make stone tools marking the beginning of the Paleolithic period (Old Stone Age). They were bipedal humans in that they had an upright posture and could walk with their legs, unlike the Australopithecines who were more like chimpanzees. According to Brown, Fairfax, and Sarao, they had â€Å"larger teeth than human and elongated premolars† (n.p). Their brain had a cranial capacity of 55 0cc. The development of the brain was a very crucial for early men as it determined the way of life and advancement to the next stage of evolution. These hominids depended on hunting and gathering hence intellect determined the types of tools to make and the type of game and fruits to gather as well as survival tactics.

Wednesday, February 5, 2020

Investigate a family therapy model Essay Example | Topics and Well Written Essays - 1000 words

Investigate a family therapy model - Essay Example a Satir that improvement remains a possibility always, and as such the model helps to improve the lives of individuals in a family unit by causing a transformation in the manner in which they view themselves and express themselves. The Satir Change Process Model lays the framework for assisting transformational change in individuals, couples, and families through changes in their basic beliefs or their self-understanding. This change roadmap provides the route through which individuals can be assisted in making choices that lead to increased self-esteem, provide self-accountability, and thereby enable the individual to move towards a more congruent understanding of self. There is a universal yearning in all individuals to be loved, acknowledged and accepted. The transformations that occur within the self of the individual provide the means to meeting these universal yearnings to be loved, acknowledged, and accepted. Transformation is a natural element of human process. Changes occur as a result of learning and growth. Changes happen based on decisions made. Changes are required as to cope with situations and the development of relations. This also causes in an individual the desire for changes in others in keeping with self-expectations, and this can lead to disappointment, when the desired changes do not happen. Thus in adapting to changing circumstances, an individual at times can develop emotions of helplessness, lack of power, fear, hurt, and anger, which lead to strained relationships. This can be avoided for the process of change can be empowering to the individual by self-development within the individual. This calls for removal of focus on behavior. It requires the individual to take charge of and transform the emotions, perceptions and expectations of the individual. From where does the individual draw the guidance and inspiration for such action? It comes from tapping the universal yearnings to be loved, acknowledged and accepted. It is the Universal

Tuesday, January 28, 2020

Emirates stadium

Emirates stadium Emirates Stadium Historical background (who wants the project? And why?) The Emirates Stadium is built on a former brownfield industrial estate known as Ashburton Grove in Islington, London; to provide a home ground for Arsenal FC. Arsenal FCs previous stadium in Highbury, of which it was named after, was located a mere half a mile away from the emirates. The capacity of Highbury was small in comparison to other top-flight status football clubs and therefore expansions were proposed. However, due to surrounding transport and residential amenities, further to local authority planning objections, the room for expansion was very limited at the existing ground. Corporate hospitality management via corporate viewing boxes is a key business network to Arsenal FC as a means of securing deals for the benefit of the clubs financial capital. Highbury however, was incapable of accommodating the expanding wealth of prospective clients bearing interest in the club. The proposition of enhancing corporate relationships and negotiations was a key figure in the framework plans for a new stadium. Sporting successes at Arsenal FC had also widened their fan base and the demand for match tickets was outweighing the supply. Stakeholders within the ownership of the club were subsequently underutilised and opportune revenue was missed; this was sacrificial to the prospects of future investment. After selective consideration of various locations suitable for Arsenal FC and their respective fans it was therefore decided on the turn of the millennium, that a new stadium was to be developed on the Ashburton Grove site. The capabilities of generating greater capital to enable the club to financially contest with some of the biggest football teams in Europe whilst also providing first class facilities to their many supporters showed an unwavering determination for the clubs advancement. This was the birth of the Emirates Stadium. Islington, London; was before hand, a waning borough and the new stadium was seen as a solution to contribute to the regeneration of the area. BUY OUT EXISTING OCCUPANTS ON ASHBURTON GROVE very expensive Islington councils waste recycling plant Royal mail Holloway delivery office Two bridges over the Northern city railway were also built connecting the stadium with drayton park wer also built. Structure of the project (Financing, Objectives, Constraints etc.). In order for Arsenal FC to fund the approximate  £275m project, the sale of existing surplus land assets was necessary to enable their financiers to provide sufficient supporting gain for a case in obtaining a large loan to fund the remainder. Highbury was demolished and redeveloped (with the exception of the east stand due to heritage listing) into what is now known as Highbury Square; an allotment of housing units that were sold to generate over  £300m in final completion sales (currently payable in instalments to Arsenal FC). Sportswear manufacture Nike, also contributed to the project funding through their multi-million pound sponsorship deal that is still binding at present. At the beginning of 2004, the project order date, Ashburton Properties, a subservient of Arsenal Holdings plc, was created in order to gain access to a loan over  £200m from a banking assembly that specialised in stadium facilities management and funding. Noteworthy banking companies within this assembly include: the RBS (Royal Bank of Scotland plc), The Bank of Ireland and Allied Irish Banks plc. Towards the end of 2004, a  £100.2m corporate sponsorship deal had been struck between Emirate Airlines and Arsenal FC. One of the significant terms of this deal comprised of Emirates owning the naming rights of the stadium of which led to the stadium being known as the Emirates Stadium and not its original Ashburton Grove. Multi-faceted, Analysis, Feasibility Complicated cash flow, site assembly, waste plant location, residential, demolition and disposal, advertisements. Highbury re-development 2-stage tender: Taylor Wimpey Sir Robert McAlpine Main Contractors (There Project Manager was Gulf Christiansen) Also did Excel Centre, London. Construction team was entirely site-based (Contractors and Consultants); problems were solved quickly, minimal expense, dispute resolution. Financial, Programme capital; certainty of delivery time half way through season? X Time of the essence Stakeholder analysis (Conflicts and resolutions) Construction of the Emirates stadium began promptly once the tender had been signed in February 2004. Leading UK building and civil engineering company Sir Robert McAlpine was awarded the contract as the main contractor to complete the job. Global designs practice Populous (formerly known as HOK Sport) were responsible for the architecture and design of the stadium. They have been and are currently lead architects on many large projects of similar nature throughout the UK and across the globe e.g. Millennium Stadium, Cardiff, Wales; Wembley National Stadium, London; and the 2014 Asian Games Stadium, Incheon, South Korea. UK-based consultant engineers Buro Happold provided solutions in both structural and services engineering design to the stadium. Arcadis AYH (formerly AYH) were initially appointed as project and cost managers to the project, however, their role quickly expanded as the administering and relocation of over 80 businesses at Arsenal FCs former site was required. This allowed for commercial and residential developments within Islington to be cross-funded and eventually made provision for the new housing allotments and a new waste and recycling centre for the Islington Borough. Private funded, Private project/ contract (Onus on who?) Local communities; business displacement, working with local authorities. Sustainability issues and agendas (Impact, Conflicts and resolutions) Due to the Emirates stadium being built upon a former brownfield industrial site, Buro Happold thought it was necessary to carry out an environmental impact assessment of the estate so that any contaminated earth found could be re-generated and re-used to provide better ground conditions for the stadiums foundations. Buro Happolds engineering expertise in developing the form and structure of the Emirates Stadium was thoroughly examined to minimise the environmental impact and reflect the aspirations of the local community. One of the most noticeable design solutions provided by Buro Happolds to meet these objectives, is the clear downward sloping roof that forms a natural dish of which augments the stadiums micro-climate. When designing the project, Populous tried to coalesce the needs of the end-users with an environmentally sound structure. As the Architects of the stadium, their ideas implemented took account of multiple contributors to the sustainable agenda that is ever-growing in the UK, particularly within urban areas such as greater London. The incorporation of natural passive ventilation systems throughout the stadium has made way for a more pleasant environmental climate whilst also deducing the need for mechanical ventilation systems of which can add to the released emissions count. Solar power systems through glass cladding and skylights have also been fitted to contribute to their power-saving ethos that could potentially prove money-saving during the lifetime of the project. Not only does the stadium have sustainable measures integrated into its design but the surrounding new-build developments have also been built to standards set out under the BREEAM (Building Research Establishment Environmental Assessment Method) Eco Homes guidelines. These form part of the Code for Sustainable Homes; a benchmark in voluntary frameworks for sustainable development. Desso Sports Systems; a company that specialise in artificial turfs for sports and recreation currently provide the stadium with their pitch. They say that their synthetic grass fibres can be recycled for civil-engineering applicationsor as artificial turf and are keen to stress the point that only environmentally friendly, biodegradable chemical products are used to clean the turf. Regeneration Brownfield site Section 106 TCPA, obligation to support and facilitate project area Newlon Housing Trust; Social Housing Evaluation of risks Even with the new Emirates stadium as the home ground for Arsenal FC, the current demand for tickets still greatly outweighs the supply. The board of directors are said to be in the process of looking to expand the stadium as a result. It is however, very unlikely that the extent of the supply will be matched by the demand due to the sheer fan-base the football club possesses and the feasibility of constructing such a vast amount extra to the existing development. The risks of this potential expansion include jeopardising the sustainability issues mentioned (above) so that the stadium only meets the demands of the present and is sacrificial to meeting the demands of the future (Brundtland). What also needs to be borne in mind is to what extent the extra capacity will bring in terms of revenue. With economies of scale in highly populated areas such as London, the capital gain of a greater number of sales made may not prove profitable and could drastically add to the clubs overall net doubt; thought to be around  £200m 3Q 2009. Motor vehicle use and other forms of private transport have not been well incorporated into the stadiums design and surrounding location. This has not been by mistake and the developers are trying to promote the use of public transport (possibly tied in with the sustainable communities agenda). There have been recent upgrades on the tube at Holloway Station (Arsenal FCs local station) and more buses have been added to frequently provide services to the stadium. The potential risks of relying on public transport are: inaccuracies in times, traffic congestion and provision for disabled supporters access to the ground. Programming Business displacement Compulsory purchase orders Financial model Stigma with football stadiums e.g. Wembley, Birse walker stadium, laing orourke millennium stadium Economic and business related factors From a marketing point of view; the emirates stadium was purely financially driven. The clubs successes had expanded to a rate which was over-utilising its existing resources and many opportune costs resulted. As an innovation to providing Arsenal FC with the maximum potential for revenue gain, a completely new and improved stadium for the entire club was seen as the most serviceable concept to adopt. REGENERATION Not about football stadium, regeneration of Islington Trying to get on the local authorities side Reflection on projects management REFERENCES: * Arcadis AYH (2006), Professional Services: Property: Lifestyle: Stadia Sports: Projects: Emirates Stadium, available from [Accessed 08/02/10]. * Building (2007), Emirates Stadium boosts Arsenal FCs Results; Football clubs income jumps 46% following move from Highbury, available from [Accessed 08/02/10]. * DesignBuild-Network (2008), Projects: Emirates Stadium, Ashburton Grove, London, United Kingdom, available from [Accessed 08/02/10]. * DesignBuild-Network (2008), Projects: Emirates Stadium, Ashburton Grove, London, United Kingdom: Specifications, available from [Accessed 08/02/10]. * E-architect (2008), Arsenal Stadium, London; Information and Photos, available from [Accessed 08/02/10]. * Sir Robert McAlpine (2006), Projects: Emirates Stadium, available from [Accessed 08/02/10].