Wal-Mart Organization for Groceries and Kitchen- myassignmenthelp

Question: Discuss about theWal-Mart Organization for Groceries and Kitchen Equipment. Answer: Retail shops have been in existence for a long time. They bring to the market what the consumers require and sell the products in smaller quantities as compared to selling in bulk. Wal-Mart is one of the biggest retail shops which sell its products both in-store and online. It operates a chain of big discount stores and makes a good return on capital due to its sales. Wal-Mart stores deal with a wide range of products trying to attend to most of the consumer's demands. Electronics, furniture, food staff, beddings, clothes, groceries and kitchen equipment are among the products sold by Wal-Mart stores. Wal-Mart operates under a slogan of Save Money. Live Better. This is displayed in their shopping bags and store receipts. As history shows, it has been enjoying continuous growth and success worldwide as they continue to attract a considerable number of new customers all over. This success can be attributed to the good organizational structure adopted by Wal-Mart (Brea, Casadesus, and Grifell, 2015, p.22-31). The organizational structure interrelates with the organization beliefs to uphold the essential competitive benefit of this retail store. Wal-Mart incorporates the interests of the external stakeholders and understands that they play a vital role in the growth of the organization (Brem and Viardot, 2015, p.17-27). The external stakeholders include the customers, suppliers and the lenders. Wal-Mart strategy of keeping their prices low, offering quality and affordable products are the major reasons why they have many customers. As its obviously known, consumers tend to incline towards retailers who offer low prices. Wal-Mart stores ensure that its key stakeholders (the customers) Customers are contented with the services they offer, and this brings a win-win situation for both Wal-Mart and the customers. Suppliers are the least prioritized stakeholder. They have to ensure that they supply quality products to Wal-Mart. By doing this, they create an opportunity to do business with Wal-Mart and continue to enjoy their profits. The supplier tends to benefit from the slightest increase in the prices of the product. Similarly, as the demand increases, they have a chance to supply a larger quantity. They always hope the business continues so that they can enjoy the benefits. Lenders are also considered as external stakeholder since the business owes them and have a duty to repay. Lenders help the organizations to continue with its operations by offering financial support when the organization is facing operational constraints. The level of competitiveness in an organization is seen where Wal-Mart is able to carry its business more effectively and efficiently as compared to its competitors. Porters theory of five forces assists to know the intensity of the competition and desire of the market. It helps to spot the strongholds of the business as well as the weak areas. There is the supplier power which depends on the number of people who can supply the same product, whether the product stands out, the required quantity, the power of the supplier and the expense involved in changing from one supplier to another. This helps to determine how the suppliers can influence the fluctuating nature of the products prices. The buyers power is determined by the demand for the product in the market. Where a business has a small number of influential buyers, they can command their terms. On the contrary, where there are a lot of competitors offering homogeneous products and services, the market becomes flooded and less appealing. This creates a competitive rivalry in the industry. The next force in Porters theory is the threat of substitute goods (Banker, Mashruwala and Tripathy, 2014, p.672-696). This gives the consumer an option of using the other product in case of changes in pricing. It negatively affects the power of suppliers making the markets less attractive. Wal-Mart may experience threats of new entrants to the markets. Exceptional industries are those with strong and long-lasting barriers like patents, government policies, and others. New entry will be attracted to the industry where markets prove to be profitable. Trading guidelines, tax policies, and regulations portray the government as an additional force for many businesses. These five forces aid the organizations to realize the market dynamics hence influencing profitability in a given industry. Thus, Wal-Mart can make decisions about suppliers, consumers, and business strategies. It has been seen from the past few years that Wal-Mart has incorporated its physical stores into online shops. Consumers can receive what they have ordered via an online platform at their stores bringing convenience to their customers. The new competitors (new entrants) are putting pressure on Wal-Mart, and it has to develop new strategies to respond to the challenge of product delivery. Customers anticipation regarding the products has become demanding. They expect high quality, openness and faster delivery and the goods must meet their expectations. Wal-Mart has no choice other than to continuously meet the consumers expectations to maintain its market share. Strategic human resource management (SHRM) aims to make explicit decisions relating to both Wal-Mart and its employees. Wal-Mart business is growing and increasing internationally. This means that more workforce is required to serve the customers efficiently (Chadwick, Super, and Kwon, 2015 p.315-343). SHRM arrangements take the situation by predicting future labour demand, using statistics to plan on the growth in financial situation and growth of the business. Considering the unpredictable market behaviors like competitors, market disparities, and other factors, Wal-Mart business needs to change their strategic plan. This may end up affecting SHRM plans, and they have to put such issues into consideration in their long-term strategies. With the continuous creativity and innovation in new technology, Wal-Mart is challenged to incorporate the new trend while creating an SHRM plan. According to Cascio (2015, pp.463-477), skilled employees have to be recruited, or the existing ones hav e to be undertaken for some training to adapt to the new changes in technology. The high level of competition in business can be felt by all businesses in the world. This emanates from being a strong challenge as companies/organizations have to restructure their strategies to respond to the competition. Wal-Mart SHRM plans involve controlling the cost of labour by avoiding time wasting and training employees on digital skills to be adopted in the place of work and make a substantial difference. Wal-Mart has been able to maintain consistency in their way of doing business and still realize good profits as well as maintaining customer satisfaction. Their strategy of low pricing has made it safe for them to survive in the market for a long period beside growing internationally. Reference list Banker, R., Mashruwala, R. and Tripathy, A., (2014) Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy?Management the decision,52(5), pp.872-896. Brem, A. and Viardot, ., (2015) Adoption of innovation: Balancing internal and external stakeholders in the marketing of innovation. InAdoption of Innovation. Springer, Cham. Brea?Sols, H., Casadesus?Masanell, R. and Grifell?Tatj, E., (2015) Business model evaluation: Quantifying Walmart's sources of advantage.Strategic Entrepreneurship Journal,9(1), pp.12-33. Chadwick, C., Super, J.F. and Kwon, K., (2015) Resource orchestration in practice: CEO emphasis on SHRM, commitment?based HR systems, and firm performance.StrategicManagement Journal,36(3), pp.360-376. Cascio, W.F., (2015) Strategic HRM: Too important for an insular approach.Human Resource Management,54(3), pp.423-426.

Betrayal Essays (1007 words) - Betrayal, 20th Century Fox Films

Betrayal BETRAYAL The American university in Cairo Performing and Visual Arts opened its 1998 Spring Season on February 13th in Wallace Theater on campus with Harold Pinter's play, Betrayal. This play was directed by Eric Grischkat, and the costume design was made by Timaree Mc Cormick. AUC students have strongly participated in the designing, lighting, setting, directing, and in acting. These students were Noha Farouk, Shereef Bishay, Karim Bishay, Ramsi Lehner, and Alaa Shalaby. Betrayal is play that tell the story of two very close friends, Robert, and Jerry. Both of them were married and had children. Both families loved, and respected each other. However, this did not last long because betrayals took place. This play includes eight betrayals; therefore, one can obviously see how well fit the title is to the main theme of the play . In the first place, Emma resorted to betraying her husband because she did not find true love with him so she thought she could find it with Jerry . However, she failed this time too and so she tried Casey. Robert was not the right person for Emma as he was so cold. There is nothing that moves him even when he knew that Emma was betraying him , he was only concerned with whether Ned was his son or not. This is not the normal action of any husband who have just found out that his wife has been betraying him with his best friend for five whole years ! Pinter has written this play in an unusual way . Its actions move from the latter to the former;( i.e. the play began in the year 1977 and ended in 1968 ). Pinter said that the most effective way to handle this play was by moving backwards. I agree with him because if it moved normally from the oldest to the latest it would not have been that interesting . Eric Grischkat keeps the energy and the actors moving, remembering that the main idea is the dishonesty and betrayal of friends who are humans, not only ideas. He left enough room for the audiences to use their imagination by following the too many pauses and silence that are found in the script. The production of the play was successful in that it was far better than reading it . Eric managed to choose the right crew to work with, the actors , the designer of the sets, scene, costumes, lights, sound, and projections . They all worked together to present this good performance. The Wallace Theater is a proscenium theater with low ceiling and small stage which is an obstacle to the director but he managed to solve this problem with the help of the set designer. The action was clear and it build climatically. There was a variety in the mood. All the characters changed a lot from the beginning till the end of the play. The costume and set designer, Timaree McCormick, has created a new world through her special choice of colors of the sets and of the costumes as both of them conveyed the place and the time where and when the play occurred. In Scene Nine, when it was 1968, Emma was wearing mini-skirts which matched the fashion of that time, while in Scene One the style were different as it matched the fashion of the 70s. Timaree's choise of colors had certain significance . For example, Jerry kept wearing the brown color throughout the play. The significance of this is that he is the person who knows nothing and who betrayed his best friend . She made an excellent use of every single part of the stage. Although the space was limited, she managed to overcome this problem. For example, the entrances and exits were done from the outside of the Wallace because of the lack of the space. She made use of every piece of furniture on the stage, such as the bed that was used twice. It was once Robert's and Emm a's hotel room in Venice and other time , the bed inside the bedroom in Robert's and Emma's house in London. She used the apron of the stage as the balcony in the hotel room in Venice. The arrangement

Learning to Edit News Stories Quickly

Learning to Edit News Stories Quickly Students in news editing classes get plenty of homework that involves - you guessed it - editing news stories. But the problem with homework is that its often not due for several days, and as any experienced journalist can tell you, editors on deadlines must usually fix stories within a matter of minutes, not hours or days. So one of the most important skills a student journalist must cultivate is the ability to work fast. Just as aspiring reporters must learn to complete news stories on deadline, student editors must develop the ability to edit those stories quickly. Learning to write rapidly is a fairly straightforward process that involves building up speed by banging out stories and exercises, over and over again. There are editing exercises on this site. But how can a student journalist learn to edit more quickly? Here are some tips. Read the Story All the Way Through Too many beginning editors try to start fixing articles before theyve read them from start to finish. This is a recipe for disaster. Poorly written stories are minefields of things like buried ledes and incomprehensible sentences. Such problems cant be properly fixed unless the editor has read the entire story and understands what it SHOULD say, as opposed to what it IS saying. So before editing a single sentence, take time to make sure you really understand what the story is all about. Find the Lede The lede is by far the most important sentence in any news article. Its the make-or-break opening that either entices the reader to stick with the story or sends them packing. And as Melvin Mencher said in his seminal textbook News Reporting Writing, the story flows from the lede. So its no surprise that getting the lede right is probably the most important part of editing any story. Nor is it surprising that many inexperienced reporters get their ledes horribly wrong. Sometimes ledes are just very badly written. Sometimes theyre buried at the bottom of the story. This means an editor must scan the entire article, then fashion a lede thats newsworthy, interesting and reflects the most important content in the story. That can take a little time, but the good news is that once youve created a good lede, the rest of the story should fall into line fairly quickly. Use Your AP Stylebook Beginning reporters commit boatloads of AP Style errors, so fixing such mistakes becomes a big part of the editing process. So keep your stylebook with you all the time; use it every time you edit; memorize the basic AP Style rules, then commit a few new rules to memory every week. Follow this plan and two things will happen. First, youll become very familiar with the stylebook and be able to find things more quickly; second, as your memory of AP Style grows, you wont need to use the book as often. Dont Be Afraid to Rewrite Young editors often worry about changing stories too much. Maybe theyre not yet sure of their own skills. Or maybe theyre afraid of hurting a reporters feelings. But like it or not, fixing a really awful article often means rewriting it from top to bottom. So an editor must cultivate a confidence in two things: his own judgment about what constitutes a good story vs. a real turd, and his ability to turn the turds into gems. Unfortunately, theres no secret formula for developing skill and confidence other than practice, practice and more practice. The more you edit the better youll get, and the more confident youll be. And as your editing skills and confidence grow, so too will your speed.

The Hunting of Ancient Human Beings Term Paper Example | Topics and Well Written Essays - 1250 words

The Hunting of Ancient Human Beings - Term Paper Example These hominids evolved into Homo Erectus 1.5 million years ago followed by the Neanderthal man 200000 years ago. These hominids were hunter-gathers and used stone tools for this work and each stage was marked by improved intellect and mind. Due to increased population leading to overhunting, a Neolithic Revolution occurred 12000 years ago thus shift from hunting and gathering to plant and animal domestication in the Middle East along the Nile. This paper will discuss the hunting methods of the early man from Homo habilis, Homo erectus, and Neanderthal men to the beginning of Agriculture by the Homo sapiens. The Homo habilis is the earliest species of â€Å"humans† or bipedal beings. They were regarded as the â€Å"handymen† or â€Å"skillful human† by Louis and Mary Leaky who discovered their fossils alongside at Olduvai Gorge in Africa in 1959. According to the archeologists, Homo habilis existed 2.5 million years ago and were the earliest tools making hominid. They had a brain fifty percent larger than their predecessors the Australopithecus who lived 3-4 million years ago (Duiker & Spielvogel 3). They were regarded as handy as they could use their hands to grasp objects and make stone tools marking the beginning of the Paleolithic period (Old Stone Age). They were bipedal humans in that they had an upright posture and could walk with their legs, unlike the Australopithecines who were more like chimpanzees. According to Brown, Fairfax, and Sarao, they had â€Å"larger teeth than human and elongated premolars† (n.p). Their brain had a cranial capacity of 55 0cc. The development of the brain was a very crucial for early men as it determined the way of life and advancement to the next stage of evolution. These hominids depended on hunting and gathering hence intellect determined the types of tools to make and the type of game and fruits to gather as well as survival tactics.

Investigate a family therapy model Essay Example | Topics and Well Written Essays - 1000 words

Investigate a family therapy model - Essay Example a Satir that improvement remains a possibility always, and as such the model helps to improve the lives of individuals in a family unit by causing a transformation in the manner in which they view themselves and express themselves. The Satir Change Process Model lays the framework for assisting transformational change in individuals, couples, and families through changes in their basic beliefs or their self-understanding. This change roadmap provides the route through which individuals can be assisted in making choices that lead to increased self-esteem, provide self-accountability, and thereby enable the individual to move towards a more congruent understanding of self. There is a universal yearning in all individuals to be loved, acknowledged and accepted. The transformations that occur within the self of the individual provide the means to meeting these universal yearnings to be loved, acknowledged, and accepted. Transformation is a natural element of human process. Changes occur as a result of learning and growth. Changes happen based on decisions made. Changes are required as to cope with situations and the development of relations. This also causes in an individual the desire for changes in others in keeping with self-expectations, and this can lead to disappointment, when the desired changes do not happen. Thus in adapting to changing circumstances, an individual at times can develop emotions of helplessness, lack of power, fear, hurt, and anger, which lead to strained relationships. This can be avoided for the process of change can be empowering to the individual by self-development within the individual. This calls for removal of focus on behavior. It requires the individual to take charge of and transform the emotions, perceptions and expectations of the individual. From where does the individual draw the guidance and inspiration for such action? It comes from tapping the universal yearnings to be loved, acknowledged and accepted. It is the Universal

Emirates stadium

Emirates stadium Emirates Stadium Historical background (who wants the project? And why?) The Emirates Stadium is built on a former brownfield industrial estate known as Ashburton Grove in Islington, London; to provide a home ground for Arsenal FC. Arsenal FCs previous stadium in Highbury, of which it was named after, was located a mere half a mile away from the emirates. The capacity of Highbury was small in comparison to other top-flight status football clubs and therefore expansions were proposed. However, due to surrounding transport and residential amenities, further to local authority planning objections, the room for expansion was very limited at the existing ground. Corporate hospitality management via corporate viewing boxes is a key business network to Arsenal FC as a means of securing deals for the benefit of the clubs financial capital. Highbury however, was incapable of accommodating the expanding wealth of prospective clients bearing interest in the club. The proposition of enhancing corporate relationships and negotiations was a key figure in the framework plans for a new stadium. Sporting successes at Arsenal FC had also widened their fan base and the demand for match tickets was outweighing the supply. Stakeholders within the ownership of the club were subsequently underutilised and opportune revenue was missed; this was sacrificial to the prospects of future investment. After selective consideration of various locations suitable for Arsenal FC and their respective fans it was therefore decided on the turn of the millennium, that a new stadium was to be developed on the Ashburton Grove site. The capabilities of generating greater capital to enable the club to financially contest with some of the biggest football teams in Europe whilst also providing first class facilities to their many supporters showed an unwavering determination for the clubs advancement. This was the birth of the Emirates Stadium. Islington, London; was before hand, a waning borough and the new stadium was seen as a solution to contribute to the regeneration of the area. BUY OUT EXISTING OCCUPANTS ON ASHBURTON GROVE very expensive Islington councils waste recycling plant Royal mail Holloway delivery office Two bridges over the Northern city railway were also built connecting the stadium with drayton park wer also built. Structure of the project (Financing, Objectives, Constraints etc.). In order for Arsenal FC to fund the approximate  £275m project, the sale of existing surplus land assets was necessary to enable their financiers to provide sufficient supporting gain for a case in obtaining a large loan to fund the remainder. Highbury was demolished and redeveloped (with the exception of the east stand due to heritage listing) into what is now known as Highbury Square; an allotment of housing units that were sold to generate over  £300m in final completion sales (currently payable in instalments to Arsenal FC). Sportswear manufacture Nike, also contributed to the project funding through their multi-million pound sponsorship deal that is still binding at present. At the beginning of 2004, the project order date, Ashburton Properties, a subservient of Arsenal Holdings plc, was created in order to gain access to a loan over  £200m from a banking assembly that specialised in stadium facilities management and funding. Noteworthy banking companies within this assembly include: the RBS (Royal Bank of Scotland plc), The Bank of Ireland and Allied Irish Banks plc. Towards the end of 2004, a  £100.2m corporate sponsorship deal had been struck between Emirate Airlines and Arsenal FC. One of the significant terms of this deal comprised of Emirates owning the naming rights of the stadium of which led to the stadium being known as the Emirates Stadium and not its original Ashburton Grove. Multi-faceted, Analysis, Feasibility Complicated cash flow, site assembly, waste plant location, residential, demolition and disposal, advertisements. Highbury re-development 2-stage tender: Taylor Wimpey Sir Robert McAlpine Main Contractors (There Project Manager was Gulf Christiansen) Also did Excel Centre, London. Construction team was entirely site-based (Contractors and Consultants); problems were solved quickly, minimal expense, dispute resolution. Financial, Programme capital; certainty of delivery time half way through season? X Time of the essence Stakeholder analysis (Conflicts and resolutions) Construction of the Emirates stadium began promptly once the tender had been signed in February 2004. Leading UK building and civil engineering company Sir Robert McAlpine was awarded the contract as the main contractor to complete the job. Global designs practice Populous (formerly known as HOK Sport) were responsible for the architecture and design of the stadium. They have been and are currently lead architects on many large projects of similar nature throughout the UK and across the globe e.g. Millennium Stadium, Cardiff, Wales; Wembley National Stadium, London; and the 2014 Asian Games Stadium, Incheon, South Korea. UK-based consultant engineers Buro Happold provided solutions in both structural and services engineering design to the stadium. Arcadis AYH (formerly AYH) were initially appointed as project and cost managers to the project, however, their role quickly expanded as the administering and relocation of over 80 businesses at Arsenal FCs former site was required. This allowed for commercial and residential developments within Islington to be cross-funded and eventually made provision for the new housing allotments and a new waste and recycling centre for the Islington Borough. Private funded, Private project/ contract (Onus on who?) Local communities; business displacement, working with local authorities. Sustainability issues and agendas (Impact, Conflicts and resolutions) Due to the Emirates stadium being built upon a former brownfield industrial site, Buro Happold thought it was necessary to carry out an environmental impact assessment of the estate so that any contaminated earth found could be re-generated and re-used to provide better ground conditions for the stadiums foundations. Buro Happolds engineering expertise in developing the form and structure of the Emirates Stadium was thoroughly examined to minimise the environmental impact and reflect the aspirations of the local community. One of the most noticeable design solutions provided by Buro Happolds to meet these objectives, is the clear downward sloping roof that forms a natural dish of which augments the stadiums micro-climate. When designing the project, Populous tried to coalesce the needs of the end-users with an environmentally sound structure. As the Architects of the stadium, their ideas implemented took account of multiple contributors to the sustainable agenda that is ever-growing in the UK, particularly within urban areas such as greater London. The incorporation of natural passive ventilation systems throughout the stadium has made way for a more pleasant environmental climate whilst also deducing the need for mechanical ventilation systems of which can add to the released emissions count. Solar power systems through glass cladding and skylights have also been fitted to contribute to their power-saving ethos that could potentially prove money-saving during the lifetime of the project. Not only does the stadium have sustainable measures integrated into its design but the surrounding new-build developments have also been built to standards set out under the BREEAM (Building Research Establishment Environmental Assessment Method) Eco Homes guidelines. These form part of the Code for Sustainable Homes; a benchmark in voluntary frameworks for sustainable development. Desso Sports Systems; a company that specialise in artificial turfs for sports and recreation currently provide the stadium with their pitch. They say that their synthetic grass fibres can be recycled for civil-engineering applicationsor as artificial turf and are keen to stress the point that only environmentally friendly, biodegradable chemical products are used to clean the turf. Regeneration Brownfield site Section 106 TCPA, obligation to support and facilitate project area Newlon Housing Trust; Social Housing Evaluation of risks Even with the new Emirates stadium as the home ground for Arsenal FC, the current demand for tickets still greatly outweighs the supply. The board of directors are said to be in the process of looking to expand the stadium as a result. It is however, very unlikely that the extent of the supply will be matched by the demand due to the sheer fan-base the football club possesses and the feasibility of constructing such a vast amount extra to the existing development. The risks of this potential expansion include jeopardising the sustainability issues mentioned (above) so that the stadium only meets the demands of the present and is sacrificial to meeting the demands of the future (Brundtland). What also needs to be borne in mind is to what extent the extra capacity will bring in terms of revenue. With economies of scale in highly populated areas such as London, the capital gain of a greater number of sales made may not prove profitable and could drastically add to the clubs overall net doubt; thought to be around  £200m 3Q 2009. Motor vehicle use and other forms of private transport have not been well incorporated into the stadiums design and surrounding location. This has not been by mistake and the developers are trying to promote the use of public transport (possibly tied in with the sustainable communities agenda). There have been recent upgrades on the tube at Holloway Station (Arsenal FCs local station) and more buses have been added to frequently provide services to the stadium. The potential risks of relying on public transport are: inaccuracies in times, traffic congestion and provision for disabled supporters access to the ground. Programming Business displacement Compulsory purchase orders Financial model Stigma with football stadiums e.g. Wembley, Birse walker stadium, laing orourke millennium stadium Economic and business related factors From a marketing point of view; the emirates stadium was purely financially driven. The clubs successes had expanded to a rate which was over-utilising its existing resources and many opportune costs resulted. As an innovation to providing Arsenal FC with the maximum potential for revenue gain, a completely new and improved stadium for the entire club was seen as the most serviceable concept to adopt. REGENERATION Not about football stadium, regeneration of Islington Trying to get on the local authorities side Reflection on projects management REFERENCES: * Arcadis AYH (2006), Professional Services: Property: Lifestyle: Stadia Sports: Projects: Emirates Stadium, available from [Accessed 08/02/10]. * Building (2007), Emirates Stadium boosts Arsenal FCs Results; Football clubs income jumps 46% following move from Highbury, available from [Accessed 08/02/10]. * DesignBuild-Network (2008), Projects: Emirates Stadium, Ashburton Grove, London, United Kingdom, available from [Accessed 08/02/10]. * DesignBuild-Network (2008), Projects: Emirates Stadium, Ashburton Grove, London, United Kingdom: Specifications, available from [Accessed 08/02/10]. * E-architect (2008), Arsenal Stadium, London; Information and Photos, available from [Accessed 08/02/10]. * Sir Robert McAlpine (2006), Projects: Emirates Stadium, available from [Accessed 08/02/10].

Negative Effects of Technology Depicted in Aldous Huxleys Brave New Wo

Negative Effects of Technology Depicted in Aldous Huxley's Brave New World Imagine a life where the technology is so great that no one ever has to be worried about being sad or bothered by all the day to day stress. In Brave New World published in 1932, Aldous Huxley brings the reader into the future of London to see just what technology can do to a society. As the novel opens, the reader learns about how the futuristic London is a Utopia, what life is like, and all about the great technological advancements. After Bernard is introduced to the reader, he goes to the Reservation and meets John, the Salvage, where he finds out how different life is between the two societies. In the end, the Controller Mustapha Mond sends Bernard and John away from London so the stability of the society will not be affected by the truth of "real freedom." Throughout the novel, Huxley portrays a dystopia through the settings, its characters and the theme. Dystopia is displayed by the speech, thoughts, and actions of the character whereby the reader learns that London is not perfect in every way, shape or form. The futuristic London has its flaws as is shown by Bernard and John. The narrator says, "Talking about [Lenina] as though she were a bit of meat.' Bernard ground his teeth" (53). At this point, Bernard is upset with two controllers because they are talking about having sex with a girl. In London, since there are no mothers or fathers, they have no idea what the meaning of love is so they have sex as if it were a game. In this scene, Bernard is upset at the fact that they are talking about this girl in such a manner that shows no respect for her. It is as if he has some kind of feelings for the girl even though he is not supposed to have ... ...an take soma to heal everything quickly. Huxley portrays this as not true happiness or freedom. Technology, it seems, is so great that people are enslaved by it. The futuristic London is supposed to be the perfect place- the Utopia of the future. Throughout the novel, Huxley portrays London as a dystopia instead of a Utopia by using theme, characters and setting. The advancement in the technology no longer lets people experience the finest things in life- emotions. The true meaning of life has been transformed to make London the perfect place, but it is perfect only to the slaves who are a part of it. One message that Huxley is trying to impart to the reader is technology is good, but too much technology can ruin the world that people live in today; it becomes all encompassing towards its own goals. Huxley, Aldous. Brave New World. New York: Harper & Row 1946. Negative Effects of Technology Depicted in Aldous Huxley's Brave New Wo Negative Effects of Technology Depicted in Aldous Huxley's Brave New World Imagine a life where the technology is so great that no one ever has to be worried about being sad or bothered by all the day to day stress. In Brave New World published in 1932, Aldous Huxley brings the reader into the future of London to see just what technology can do to a society. As the novel opens, the reader learns about how the futuristic London is a Utopia, what life is like, and all about the great technological advancements. After Bernard is introduced to the reader, he goes to the Reservation and meets John, the Salvage, where he finds out how different life is between the two societies. In the end, the Controller Mustapha Mond sends Bernard and John away from London so the stability of the society will not be affected by the truth of "real freedom." Throughout the novel, Huxley portrays a dystopia through the settings, its characters and the theme. Dystopia is displayed by the speech, thoughts, and actions of the character whereby the reader learns that London is not perfect in every way, shape or form. The futuristic London has its flaws as is shown by Bernard and John. The narrator says, "Talking about [Lenina] as though she were a bit of meat.' Bernard ground his teeth" (53). At this point, Bernard is upset with two controllers because they are talking about having sex with a girl. In London, since there are no mothers or fathers, they have no idea what the meaning of love is so they have sex as if it were a game. In this scene, Bernard is upset at the fact that they are talking about this girl in such a manner that shows no respect for her. It is as if he has some kind of feelings for the girl even though he is not supposed to have ... ...an take soma to heal everything quickly. Huxley portrays this as not true happiness or freedom. Technology, it seems, is so great that people are enslaved by it. The futuristic London is supposed to be the perfect place- the Utopia of the future. Throughout the novel, Huxley portrays London as a dystopia instead of a Utopia by using theme, characters and setting. The advancement in the technology no longer lets people experience the finest things in life- emotions. The true meaning of life has been transformed to make London the perfect place, but it is perfect only to the slaves who are a part of it. One message that Huxley is trying to impart to the reader is technology is good, but too much technology can ruin the world that people live in today; it becomes all encompassing towards its own goals. Huxley, Aldous. Brave New World. New York: Harper & Row 1946.